Design and Brand Management

Cranfield University

Short course

In Bedfordshire

Price on request

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Description

  • Type

    Short course

  • Location

    Bedfordshire

  • Start date

    September

You will explore branding as a service experience and look at branding methods to differentiate, create value and connect to the consumer. In addition, you will explore how the brand engages with different sectors and how it is used in digital media and communication.

Facilities

Location

Start date

Bedfordshire
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Cranfield University Cranfield, MK43 0AL

Start date

SeptemberEnrolment now open

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Subjects

  • Design
  • Brand Management
  • Branding

Course programme

What you will learn
  • Develop an understanding and knowledge of the brand driven innovation
  • Introduce and develop the ability to select and apply the principles of human-centred branding
  • Foster the ability to select and apply the principles of brand evaluation
  • Introduce a knowledge and understanding of the principles and techniques for developing and managing brand experience, digital and non-digital
  • Understand and explain the role of human-centred branding and its evaluation
  • Demonstrate knowledge of the principles and techniques for developing and managing digital and non-digital brand experience.

Core content
  • The principles of human-centred branding and brand development
  • Brand as a service experience - looking at multiple touchpoints
  • Models of brand identity
  • Tools for human-centred brand analysis and development; customer journeys,story-telling and co-creation
  • The process of brand evolution and innovation.

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Design and Brand Management

Price on request

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