PolyU Design

Design Practices (MDes)

PolyU Design
In Hong Kong (Hong Kong)
  • PolyU Design

£16,139
*Guide price
Original amount in HKD:
HK$158,400
PREMIUM COURSE
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Important information

Typology Master
Location Hong kong (Hong Kong)
Duration 1 Year
Start Different dates available
Credits 36
  • Master
  • Hong kong (Hong Kong)
  • Duration:
    1 Year
  • Start:
    Different dates available
  • Credits: 36
Description

Are you interested in further studies in the field of design? If so, this Master’s programme may be of interest to you.


The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration, and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. Designers with a Bachelor’s degree in product design, fashion design, interaction design, architecture, product engineering, interior design or communication design may find Design Practices to be a logical next step in their professional development.


If you want to enjoy all the benefits of the course, contact with us through our website so we can provide you with the most relevant information.

Important information

Documents

Facilities (1)
Where and when
Starts Location
Different dates available
Hong Kong
Hung Hom, Kowloon, Hong Kong, Hong Kong
See map
Starts Different dates available
Location
Hong Kong
Hung Hom, Kowloon, Hong Kong, Hong Kong
See map

Frequent Asked Questions

· What are the objectives of this course?

This specialism focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience. This full-time international programme responds to the world’s industrial and technological transformation with a focus on China. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialization of design prepares students for leadership roles.

· Who is it intended for?

Designers who want to establish their own brand and lines of products or services, or who have been running their studio but wants to turn themselves into masters of their trade. Specialisms in the MDes scheme gives students advanced design skills which go beyond the skills required by the industry to teach analytical, reflective and communication skills needed to turn Design into a strategic asset.

· Requirements

General Entrance Requirement: A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred. English Language Requirement: A minimum score of IELTS overall band 6, or TOEFL 550 or iBT 80 is required if you are not an English native speaker and your Bachelor's awarding institution does not use English as the medium of instruction.

· What marks this course apart?

The proximity of Hong Kong to Asia's metropolitan areas and manufacturing base in China has drawn many international students from design and business fields to explore these markets, all within 4 hours' flight time from Hong Kong, made easy by efficient regional travel. Find out more from "Designers Inbetween" (https://vimeo.com/84336158), a documentary created by two in-bound exchange students of PolyU Design, about the strategic advantages and challenges international designers face in one of the world’s financial capitals and how the industry is generically different from the West and the rest of Asia.

· What happens after requesting information?

We will be reaching out to you by email within 48 hours.

· Can this study be completed in 1 year?

Yes, it is an intensive programme with three semesters running consecutively. The study usually begins in early September and the final presentation of capstone project which concludes the entire study usually takes place before July.

· Do I need to submit a Portfolio during an application? If so, what should be included?

Portfolio is one of the most important tools to demonstrate the skills and competencies of a designer. In general, the content of your portfolio may include the most advanced design you have done. We are interested in the process of the concept development in self-initiated, experimental and commercial works. Support samples of work with succinct descriptions where needed. If you would like to include group projects, you must clearly specify your role in the creative process. The organization and appearance of your portfolio, as an important part of your application, should be presented in professional quality.

What you'll learn on the course

Design
Design techniques
Design Methodology
Design Practices
Branding
Innovation
Consumer as Producer
Globalization
Chinese Traditions
Value creation

Teachers and trainers (2)

Fred Han
Fred Han
Associate Professor

Philippe Casens
Philippe Casens
Assistant Professor

Course programme

Course Programme


Primarily a studio experience, some projects will be sponsored by leading companies with real business context provided as the base for collaborative workshops. This is a full-time, intensive one-year programme. Theory and method subjects are delivered during weekends over four consecutive weeks each. A "capstone project" concludes the year with an experience that synthesizes learning in a real world setting.

Common Core Subjects (compulsory) (1 credits)

SD5400 Vision and Change (1 credit)

Specialism Core Subjects (compulsory) (32 credits)

Theory/Method Subjects (9 credits)

  • SD5018 Research and Analysis for Design (3 credits)
  • SD5104 Branding: From Local to Global Strategies (3 credits)
  • SD5202 Innovative Products and Services Development (3 credits)

Workshop Subjects (23 credits)

  • SD5401 Value Strategies for China (4 credits)
  • SD5405 China Lifestyle Transformation (4 credits)
  • SD5406 Design Experience (4 credits)
  • SD5409 Capstone Research (4 credits)
  • SD5410 Design and Make Capstone Project (7 credits)


Electives* (3 credits)

These will be drawn from regularly occurring subjects within the MDes Scheme, including:

  • SD5011 User Oriented Design: Theories, methods and Applications (3 credits)
  • SD5012 Future Contexts for Design (3 credits)
  • SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits)
  • SD5015 Globalization and Design (3 credits)
  • SD5019 Design Criticism and Visual Arguments (3 credits)
  • SD5021 Chinese Traditions and the 21st Century (3 credits)
  • SD5022 Special Topics in Contemporary Design I (3 credits)
  • SD5023 Special Topics in Contemporary Design II (3 credits)
  • SD5112 Strategic Design: Regional Case Studies (3 credits)
  • SD5113 Strategies for Sustainable Product-Service Systems (3 credits)
  • SD5163 Managing Value Creation (3 credits)
  • SD5201 Collaborative Design and Technology (3 credits)
  • SD5215 Introduction to Ergonomics (3 credits)
  • SD5216 Introduction to Intellectual Property: Fundamentals and Strategy (3 credits)
  • AF5340 Finance and Accounting for Design Business (3 credits)
  • MM5761 Marketing Management (3 credits)

Additional information

Application Timeline - Sep 2018 Entry

   - Applications start: 26 Sep 2017
   - First Round Review deadline: 12 Dec 2017
   - Application deadline: 30 Apr 2018

Type of VISA (for International Students)

People’s Republic of China and foreign nationals may join the full-time programme provided either they apply for and receive a Student VISA; or they may join the part-time programme if they are holding a valid work permit or dependent VISA from the Hong Kong Administrative Region Immigration Department. School of Design will provide assistance in this regard.

Tuition

HK$158,400 (non-local)/ HK$144,000 (local)

Initial Programme Fee 

Non-local student HK$44,000 (10 credits x HK$4,400)/ Local student HK$16,000 (4 credits x HK$4,000)

No scholarship is available for non-local students for 2018/19 admissions. For local residents, two types of financial aid are available through the Government's Student Finance Office: (1) Continuing Education Fund and (2) Extended Non-means-Tested Loan Scheme (ENLS).