Design Strategies (MDes)
Master
In Hong Kong (Hong Kong)
*Indicative price
Original amount in HKD:
158,400
Description
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Type
Master
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Location
Hong kong (Hong Kong)
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Duration
2 Years
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Start date
Different dates available
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Credits
36
The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology.
The specialism is intended for both design and non-design professionals with solid working experience in or related to the areas of design, such as communication, brand management, production, marketing, engineering or teaching. Those who are considering becoming entrepreneurs, taking on more responsibility for design-led business development, or translating new technology into designed experiences and practical applications will benefit from this specialism.
Design Strategies was rated as one of the World’s Best Design Thinking Programs by BusinessWeek.
Important information
Documents
- MDes Brochure
Facilities
Location
Start date
Start date
About this course
This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centered explorations to identify previously unrecognised user needs and desires, comparative analyses of business opportunities, successes, and failures, analyses of branding strategies, and with particular attention to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and nonprofit organisations and extends across local and global issues.
Designers and professionals who are considering launching their own business, pivoting to a design-led business development role, or becoming a champion for adopting new technology in designed experience and practical applications.Specialisms in the MDes scheme gives students advanced design skills which go beyond the skills required by the industry to teach analytical, reflective and communication skills needed to turn Design into a strategic asset.
General Entrance Requirement A Bachelor’s degree or the equivalent; and a minimum of two years of professional experience in a design related field is required. English Language Requirement: A minimum score of IELTS overall band 6, or TOEFL 550 or iBT 80 is required if you are not an English native speaker and your Bachelor's awarding institution does not use English as the medium of instruction.
Design Strategies was rated as one of the World’s Best Design Thinking Programs by BusinessWeek.
We will reach out by email within 48 hours.
Reviews
Subjects
- Design
- Marketing
- Technology
- Design techniques
- Design Methodology
- Innovation tools
- Analysis for Design
- Globalization
- Sustainable Design
- Finance and Accounting
Teachers and trainers (2)
Laurent Gutierrez
Professor
Sandy M Ng
Assistant Professor
Course programme
Design Strategies has a flexible approach to learning for engaged professionals. Subjects are taught on weekends with most subjects taken in any order after the completion of a selection of core subjects. For example, a typical 3-credit subject requires three weekends spread over a 4–5 week period. Not a studio programme, the purpose of this specialism is academic — to deepen design understanding and integrate design in its business and technological context through reading, thinking, discussing, and writing. The programme concludes with a report that synthesizes individual experience and interests with programme materials leading to strategic development for an organisation or in the pursuit of social or cultural goals.
Common Core Subjects (compulsory) (1 credits)
- SD5400 Vision and Change (1 credit)
Specialism Core Subjects (compulsory) (17 credits)
- SD5001 Innovation Tools for Strategic Design (3 credits)
- SD5002 Design and Culture: Cultural Identity and Authorship (3 credits)
- SD5018 Research and Analysis for Design (3 credits)
- SD5104 Branding: From Local to Global Strategies (3 credits)
- SD5303 A Proposition for Design - Vision and Opportunity (5 credits)
Electives* (18 credits)
- SD5011 User Oriented Design: Theories, Methods and Applications (3 credits)
- SD5012 Future Contexts for Design (3 credits)
- SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits)
- SD5015 Globalization and Design (3 credits)
- SD5019 Design Criticism and Visual Arguments (3 credits)
- SD5021 Chinese Traditions and the 21st Century (3 credits)
- SD5022 Special Topics in Contemporary Design I (3 credits)
- SD5023 Special Topics in Contemporary Design II (3 credits)
- SD5112 Strategic Design: Regional Case Studies (3 credits)
- SD5113 Strategies for Sustainable Product-Service Systems (3 credits)
- SD5163 Managing Value Creation (3 credits)
- SD5201 Collaborative Design and Technology (3 credits)
- SD5202 Innovative Products and Services Development (3 credits)
- SD5215 Introduction to Ergonomics (3 credits)
- SD5216 Introduction to Intellectual Property: Fundamentals and Strategy (3 credits)
- AF5340 Finance and Accounting for Design Business (3 credits)
- MM5761 Marketing Management (3 credits)
Electives* offered by other specialisms
- SD5502 Information Architecture & Visualization (2 credits)
- SD5507 Graduate Seminar I: Theories in Interaction Design (2 credits)
- SD5508 Graduate Seminar II: Human Computer Interaction (2 credits)
- SD5509 Prototyping and Scripting (3 credits)
* Remarks: Not all elective subjects are offered every year. Time table will be provided by individual MDes Specialism before academic year begins. Students should refer to MDes Scheme Definitive Scheme Document and may consult Specialism Leader when choosing electives.
Normally classes are held during weekends except one core subject and one elective that are delivered on weekday evenings. Each subject requires three weekends spread over 4–5 weeks. Normally it takes 2 years to complete the specialism.
Additional information
- Applications start: 26 Sep 2017
- Application deadline: 30 Apr 2018
Type of Visa (for International Students) People’s Republic of China and foreign nationals may join the full-time programme provided either they apply for and receive a Student VISA; or they may join the part-time programme if they are holding a valid work permit or dependent VISA from the Hong Kong Administrative Region Immigration Department.
Tuition
HK$158,400 (non-local)/ HK$144,000 (local) /
Initial Programme Fee
Non-local student HK$44,000 (10 credits x HK$4,400)/ Local student HK$16,000 (4 credits x HK$4,000)
No scholarship is available for non-local students for 2018/19 admissions. For local residents, two types of financial aid are available through the Government's Student Finance Office: (1) Continuing Education Fund and (2) Extended Non-means-Tested Loan Scheme (ENLS).
Design Strategies (MDes)
*Indicative price
Original amount in HKD:
158,400