Design Thinking And Innovation For Business

Module 1: Introduction to Design Thinking

Identify the customer journey, problem statement or underlying issue and possible solution options

Pinpoint target users and design interview questionnaires to understand customer pain points

Module 2: Develop an Empathy Map

Develop an empathy map to define customer profile and needs by using ethnographic research methods (interviews and observations)

Module 3: Develop a Persona

Map the customer journey to understand customers' experiences with your product/service

Develop persona(s) of your target customers

Module 4: Define a Point of View

Analyse customers' professional profiles to gather a customer's functional, social, emotional and basic needs

Cluster your insights and develop a point of view to envision and evaluate possible solutions

Module 5: Ideate and Synthesise

Brainstorm ideas to explore solutions that will help customers meet their needs

Identify desirable features of solutions and cluster ideas

Select high-quality solution ideas that can be prototyped

Module 6: Prototype and Experiment

Design a prototype for the selected idea to enable a conversation with the stakeholders

Derive insights from user-prototype interactions and stakeholder feedback to rectify flaws, address constraints and enhance strengths

Discuss the importance of failing quickly and cheaply

Module 7: Validate and Refine

Refine prototype and solutions based on feedback from target users to better fit with user needs

Test and refine point of view (POV)

Module 8: Practical Applications of Innovation and Complementary Tools

Discuss the practical applications of design thinking

Describe the applications of complementary tools of innovation: Value Proposition Designer, Business Model Canvas