Determine Your Target Market

StudyPlex

Short course

Online

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£ 10 VAT inc.

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Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.

In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures.

You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

You will learn:

What is the “everyone trap” and why is it dangerous?
How does defining my target market impact the rest of my business plan?
What do investors look for in a target market?
What attributes are most valuable when defining the demographics of my target market?
Why psycho-graphic profile information should I consider, and why?
How can I uncover business-specific market sizing indicators?
How many target markets should I focus on?
Which areas of my go-to-market strategy are impacted by my target market definition?"

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Subjects

  • Demographics
  • Market

Course programme

" Introduction Target Market Essentials Importance Of Your Target Market Why is Your Target Market So Important Target Market Framework Define Your Target Market Step 1 – Define Standard Attributes – Demographics Step 1 (con’t) – Define Standard Attributes – More Demographics Step 1 (con’t) – Define Standard Attributes – Psychographics Step 2 – Develop Custom Attributes Step 3 – Validation Step 4 – Adjust Your Strategy Workshop Target Market in Action"

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Determine Your Target Market

£ 10 VAT inc.

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