Determining Market Size for Your Product
Course
Online
Description
-
Type
Course
-
Level
Intermediate
-
Methodology
Online
-
Class hours
2h
-
Duration
1 Year
-
Online campus
Yes
Understanding the potential of a product in the marketplace is crucial for any business or entrepreneur. The Determining Market Size for Your Product course provides learners with the knowledge and practical skills to accurately assess market demand, identify target audiences, and make informed business decisions. Through this course, you will explore techniques for market research, including data collection, competitor analysis, and customer segmentation, enabling you to estimate market size with confidence. By mastering these methods, you can reduce business risk, optimise marketing strategies, and plan for sustainable growth. This course is ideal for professionals, small business owners, and aspiring entrepreneurs who want to make data-driven decisions. Delivered online and designed for self-paced study, the programme ensures you can learn at your own convenience while gaining practical insights that are immediately applicable. Whether you are launching a new product or evaluating an existing one, this course equips you with the essential tools to understand market potential and achieve strategic business goals.
Important information
Price for Emagister users:
About this course
Analyse and interpret market data effectively
Identify target customer segments and niches
Estimate total addressable and serviceable market sizes
Evaluate competitor influence and market trends
Apply practical techniques for market forecasting
Make data-driven decisions for product development
Enhance business planning and marketing strategies
This course is suitable for aspiring entrepreneurs, business professionals, product managers, and marketing specialists seeking to understand market potential for products or services. It is ideal for those who want to make informed business decisions, launch new products, or expand into new markets. Whether you are running a start-up, working in a corporate setting, or planning a freelance career in market research, this course provides the practical insights needed to succeed. Learners from diverse backgrounds with an interest in business strategy, marketing, or product development will find the content accessible and relevant. No prior experience in market research is required, making it inclusive for anyone motivated to enhance their skills and confidence in analysing market size.
There are no formal entry requirements for this course, making it accessible to learners aged 16 and above. While prior business experience is not necessary, learners are recommended to have a good standard of English, numeracy, and IT skills to fully benefit from the course materials. Basic familiarity with spreadsheets or online research tools will enhance your learning experience.
Upon successful completion of the Determining Market Size for Your Product course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
The Determining Market Size for Your Product course stands out due to its flexibility and self-paced design, allowing you to study at times that suit your schedule. Expert-designed modules ensure that all content is practical, relevant, and aligned with real-world business needs. By completing this course, you gain career-focused skills that are highly valued by employers and enhance your CV. The programme equips you with actionable knowledge in market analysis, competitor research, and strategic planning, ensuring that your learning directly contributes to professional development and business success.
The Determining Market Size for Your Product course is designed for learners of all levels, including beginners. No prior experience in market research or business analysis is required. The content is presented in clear, structured modules, making it easy to follow and understand. Self-paced online study allows you to progress at a comfortable speed, ensuring that complex concepts are approachable and achievable.
Completing this course enhances your ability to make data-driven decisions, a highly valued skill in marketing, product management, and business strategy roles. It equips you with practical knowledge to assess market potential, forecast trends, and optimise business planning. These skills can boost your CV, improve employability, and provide a competitive advantage in entrepreneurial and corporate environments.
The course is fully online and self-paced, allowing you to study anywhere, anytime. Learning is delivered through expert-designed modules that include clear explanations, examples, and exercises to reinforce understanding. You can revisit content as needed and progress through the material at a speed that suits your schedule, making it ideal for working professionals, students, or anyone balancing multiple commitments.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Market
- Marketing
- Market Research
- Market Size
- Growth
Teachers and trainers (1)
One Education
Course Provider
Course programme
Determining Market Size for Your Product teaches how to estimate the potential customer base and revenue for a product or service. It covers methods like top-down, bottom-up, and competitor analysis, as well as using data sources and market research tools. Mastering this skill helps entrepreneurs and businesses make informed decisions, plan strategies, and assess growth opportunities effectively.
Course Curriculum
- Module 1 Introduction to Market Sizing and Target Audience
- Module 2 Market Research
- Module 3 Estimating Market Size TAM, SAM, and SOM
- Module 4 Market Growth Potential and Competition
- Module 5 Applying Market Sizing to Business Planning
- Module 6 Market Sizing Tools and Resources
Determining Market Size for Your Product
