Digital Advertising and Marketing 301: Professional Course

" Introduction Introduction to Digital Advertising & Marketing 301 – I’m Your Host! Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns Bid Requests & CPM Breakdown Bid Request/Bid Response – The RTB buying process explained Cost Break Down – How is a Final CPM Calculated Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more Research: Competitor & Spend Information, Find Where Competitors are Spending Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign Social Media Marketing: Creating a Paid Facebook Advertising Campaign DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform DSP Demo Part 2 – Uploading Creative & Custom Audiences SSP Demo Part 1 – How to work with an SSP and Getting Setup SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob Mobile Banner Ad Best Practices – A Quick Guide from AdMob Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations – How to Review and Execute a Digital Media IO AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking – This history of AdBlocking, Trends, and Industry Response Social Listening Social Listening Part 1 – How to Find Out What People Say About Your Brand Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms Interviews With Industry Experts Interview Setup – What to Expect From Our Industry Experts Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF"