Digital and Social Media Marketing MSc

University of Dundee

Master

In Dundee

£ 6,950 VAT inc.

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Description

  • Type

    Master

  • Location

    Dundee (Scotland)

  • Duration

    12 Months

  • Start date

    September

The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

As with all of our MSc conversion degrees, we provide you with a choice of options and a flexible approach to study. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree.

Facilities

Location

Start date

Dundee (Dundee City)
See map
Fulton Building, DD1 4HN

Start date

SeptemberEnrolment now open

About this course

At the University of Dundee our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.

A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business.

Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning.

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Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Strategic Management
  • Operations Management
  • Decision Making
  • Marketing
  • Design
  • IT Project Management
  • Leadership
  • International Marketing
  • Marketing Management
  • Brand Management
  • International
  • Branding
  • Digital Marketing
  • Finance
  • Project
  • Social Media
  • Project Management
  • Media
  • Marketing Research
  • Media Marketing

Course programme

Modules MSc International Marketing


Core Modules
  • BU51015 -Principles of Marketing as Creative Practice
  • BU51017 - Customer Experience Design
  • BU52008 - Marketing Management and Strategy
  • BU52025 - Brand Media and Digital Marketing
Optional Modules - choose 4
  • BU51006 - Performance Measurement and Reporting
  • BU51008 - Operations Management and Change
  • BU51024 - Managing People and Organisations
  • BU51025 - Search Marketing
  • BU51026 - Place Branding for Cities, Regions and Nations
  • BU52003 - Leadership and Decision Making
  • BU52031 - Strategic Management and Organisational Analysis
  • BU52032 - Project Management Processes in the Natural Resources Sector
  • BU52038 - Applied Marketing Research and Insight
  • BU52039 - Brand Management and Strategy
MSc International Marketing and Branding

Core Modules
  • BU51015 -Principles of Marketing as Creative Practice
  • BU51017 - Customer Experience Design
  • BU51025 - Search Marketing
  • BU51026 - Place Branding for Cities, Regions and Nations
  • BU52008 - Marketing Management and Strategy
  • BU52025 - Brand Media and Digital Marketing
  • BU52037 - International Marketing Project
  • BU52038 - Applied Marketing Research and Insight
  • BU52039 - Brand Management and Strategy
MSc Digital and Social Media Marketing

Core Modules
  • BU51015 -Principles of Marketing as Creative Practice
  • BU51017 - Customer Experience Design
  • BU51025 - Search Marketing
  • BU52008 - Marketing Management and Strategy
  • BU52025 - Brand Media and Digital Marketing
  • BU52037 - International Marketing Project
  • BU52038 - Applied Marketing Research and Insight
Optional Modules - choose 2
  • BU51006 - Performance Measurement and Reporting
  • BU51008 - Operations Management and Change
  • BU51024 - Managing People and Organisations
  • BU51026 - Place Branding for Cities, Regions and Nations
  • BU52003 - Leadership and Decision Making
  • BU52031 - Strategic Management and Organisational Analysis
  • BU52032 - Project Management Processes in the Natural Resources Sector
  • BU52039 - Brand Management and Strategy
MSc International Marketing and Management

Core Modules
  • BU51006 - Performance Measurement and Reporting
  • BU51015 -Principles of Marketing as Creative Practice
  • BU51017 - Customer Experience Design
  • BU52008 - Marketing Management and Strategy
  • BU52025 - Brand Media and Digital Marketing
  • BU52031 - Strategic Management and Organisational Analysis
  • BU52037 - International Marketing Project
Optional Modules - choose a total of 2 optional modules

1 or 2 from this list
  • BU51008 - Operations Management and Change
  • BU51024 - Managing People and Organisations
  • BU52003 - Leadership and Decision Making
  • BU52032 - Project Management Processes in the Natural Resources Sector
1 or 0 from this list
  • BU51025 - Search Marketing
  • BU51026 - Place Branding for Cities, Regions and Nations
  • BU52038 - Applied Marketing Research and Insight
  • BU52039 - Brand Management and Strategy
MSc International Marketing and Finance

Core Modules
  • BU51015 -Principles of Marketing as Creative Practice
  • BU51017 - Customer Experience Design
  • BU51019 - International Business Finance
  • BU52008 - Marketing Management and Strategy
  • BU52018 - Elements of Business Analytics
  • BU52025 - Brand Media and Digital Marketing
  • BU52037 - International Marketing Project
Optional Modules - choose a total of 2 optional modules

1 or 2 from this list
  • BU51002 - Corporate Finance
  • BU51012 - Risk Management in Banking
  • BU51013 - Global Financial Markets
  • BU52006 - Global Risk Analysis
  • BU52012 - Emerging Financial Markets and Investment
  • BU52017 - Econometrics for Finance
  • BU52023 - Forecasting for Business and Finance
1 or 0 from this list
  • BU51025 - Search Marketing
  • BU51026 - Place Branding for Cities, Regions and Nations
  • BU52038 - Applied Marketing Research and Insight
  • BU52039 - Brand Management and Strategy

How you will be taught?

Teaching methods include lectures, workshops, group-work and student presentations. All modules provide opportunities for you to acquire and practice applicable skills (e.g. problem solving, case study analysis, group working).

How you will be assessed?

All modules are assessed through a combination of coursework and final assessment held at the end of each Semester with a re-sit opportunity shortly thereafter. Coursework may account for as much as 40-50% of the overall degree.

Additional information

Overseas students (non-EU) Fee -  £16,450 per year of study

See related categories

  • Design Postgraduate Degrees
  • Operations Management Postgraduate Degrees
  • Postgraduate Degrees in Scotland
  • Other Media Postgraduate Degrees
  • Distance learning Other Media Postgraduate Degrees
  • Other Media Postgraduate Degrees in Scotland
  • University of Dundee Postgraduate Degrees

Digital and Social Media Marketing MSc

£ 6,950 VAT inc.

The best Other Media courses

See all

See all