Digital Design and Branding MSc
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It was a lot harder than I have imagined, It looked all easy and fancy but its hard work. Challenging experience overall.
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Postgraduate
In Uxbridge
Description
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Type
Postgraduate
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Location
Uxbridge
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Start date
Different dates available
This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels.
Facilities
Location
Start date
Start date
About this course
IELTS: 6 (min 5.5 in all areas)
Pearson: 51 (51 in all subscores)
BrunELT: 60% (min 55% in all areas)
Reviews
-
It was a lot harder than I have imagined, It looked all easy and fancy but its hard work. Challenging experience overall.
← | →
Course rating
Recommended
Centre rating
Francesca
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Media
- Branding
- Design
Course programme
Digital Branding Strategy
The main aim of this module is to provide students with the understanding and skills to:
- develop a strategic approach to branding and its links to digital media and organisational performance
- to evaluate the current state of the relationship between branding and digital design, digital promotion and management
- to build future scenarios in response to new trends.
Brand Experience Design
In this module, students take a holistic approach to exploring brand experience territory and focus on conceptualising and designing both the core brand experiences (e.g. brand identity graphics) and various brand promotion artefacts used in social media, online advertising, public relations etc. The practical design side of the module is complemented by lectures on state of the art in digital branding, marketing and graphic design.
Digital Design
The aim of this module is to provide theoretical knowledge and practical skills of digital design in the context of creative digital branding, with an emphasis on information architecture, user experience (UX) and web and mobile applications design.
Digital Media Technologies
This module offers understanding and appreciation of the various digital media technologies that support digital branding.
Multimedia Research Directions
The module introduces concepts of different types of research, presents methods to identify research topics, formulate approaches and prepare research plans - and provides guidance on performing research experiments and evaluating novel digital systems and artefacts.
Major Project
The dissertation requires students to design a digital experience (e.g. a smartphone app, a website, a digital game, a collection of viral videos) for a chosen brand. The project involves the full design cycle, including design research (user and market), design requirements analysis, experience prototyping and testing and budget planning.
Read more about the structure of postgraduate degrees at Brunel and what you will learn on the course.
Additional information
Digital Design and Branding MSc