Digital Marketing Advanced Course (1-Day Classroom)

The advanced digital marketing course will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

Course Level: Intermediate to advanced for developing marketers/accomplished practitioners

What topics will the course cover:

• Search Engine Optimisation (SEO)
• Search marketing & Pay Per Click (PPC)
• Types of online advertising
• E-mail marketing
• Automated & Behavioural marketing (based on goals & triggers)
• Viral marketing
• Blogging & Online PR
• Affiliate marketing
• Social media marketing
• Website conversion optimisation
• Lead generation & Data Capture
• Digital metrics & analytics
• Regulation and codes of practice

Course Aim:

Dramatically increase lead generation through internet marketing and ultimately increase your business profits.

Benefits:

Guaranteed small class sizes & apply what you learn as soon as you return to the office

The course will focus on achieving 3 key objectives:

• Learn advanced techniques & tools used for effective digital marketing
• Learn practical and proven strategies to generate leads & ultimately increase business profits
• Have the ability to apply a digital marketing framework and plan to your business

This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

What’s included?

Includes refreshments, all course materials and unlimited post course support. Each section of the course will provide ideas for generating leads for your business through proven strategies.

The best bit is because we’ve done all the work you so you just take the template and mould it to enhance your business.

We will provide you with planning templates and tools plus action checklists to keep you focused and on track.

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use digital tools and resources for email, social, web and internet marketing and advertising.

Following this training course, you will be able to:

• Use all elements of the digital communications mix and have a clear understanding of all the digital marketing channels available – what they do, and how they work together
• Perform audits and research as well as creating & implementing a digital marketing strategy
• Differentiate between organic SEO and paid search and their issues and challenges
• Implement key variables relating to web ranking through search engines
• Understand how Social Media can improve your organic SEO
• Run paid search marketing campaigns
• Create and implement a Social Media strategy
• Engage through Social Media networks
• Identify which Social Media channels are not only available but will have the greatest impact on your business
• Find conversations relating to your brand or products services through social listening and join them
• Understand web analytical tools and what the statistics mean for your business and how to use them to improve it
• Run effective email campaigns with high open and conversion rates and how to avoid pitfalls
• Clearly understand the uses advantages of mobile websites and apps and the differences between them
• Understand the key components of successful and highly converting websites
• Build a lead & sales funnel for your business.