Digital Marketing and Channel Management MSc

Our MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version of this course, you’ll explore both fields in detail, studying modules on a range of topics including social media, entrepreneurship and marketing analytics. You will also be able to choose two optional modules based on your own interests and career aspirations.This course is taught through interactive lecture classes as well as seminars and laboratory sessions in smaller groups. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.In addition to eight taught modules, you will either write a dissertation on a research topic of your choice (12-month course) or take on a placement project (15-month course).