Digital Marketing

Build your understanding of the tactics behind online media use. Study the rules imposed by institutions, government, and society. Discuss how firms can market products and services in a more socially responsible way.
Digital techniques are more important than ever in the marketing industry. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.
With our MSc Digital Marketing, you’ll discover the tactical ways contemporary businesses use digital marketing. Our research-informed teaching will give you cutting-edge insight into new and up-coming developments in the industry.
The course information sheet is a printable version of the information on this web page, which you can download here.

Key benefits
Learn to evaluate and manage market opportunities – and gain the skills for career options in a huge variety of enterprises.

Understand how social media marketing and user-generated content contribute to success.

Get an insight into important decision-making in digital marketing.