Digital Marketing

Short course

Online

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£ 10 VAT inc.

Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to the transactional processes for online shopping.

In the last decade, the widespread use of e-commerce platforms such as Amazon and eBay has contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%.

The pandemic is rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. While many companies are challenged to survive in the short-term, the crisis also presents an opportunity; bold companies that invest ambitiously and timely in their online business are likely to emerge as market leaders. We propose seven initiatives that are critical for business leaders to act on now to successfully transition your business to the new e-commerce reality."

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

Our customer support team will contact you within 48hrs.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Subjects

  • Sales Training
  • Digital Marketing
  • Sales
  • Marketing
  • E-commerce

Course programme

"Introduction Introduction Types of E-Commerce Stores B2B: Business to Business Ecommerce B2c: Business to Consumer Ecommerce C2C Ecommerce C2B: Consumer to Business Ecommerce B2G (also called B2A) Government / Public Administration Types of E-Commerce Business Models Drop Shipping Wholesaling and Warehousing Private Labeling and Manufacturing White Labeling Subscription What You Can Sell in an E-Commerce Store Identify or Create Products That Solve a Problem Find Products You and Other People are Passionate About Find Products With Branding Potential Hop on Trends Early Find Products that Fulfill Guilty Pleasures Digital Marketing Strategies to Market an E-Commerce Business Boost Product Visualization Add Video Automate With Chatbots Reduce Cart Abandonment Use Retargeting Tactics Tips to Increase E-Commerce Online Sales Reach in-market Shoppers with Google Shopping Ads Remarket to Them with Display Ads Turn Likes into sales with Shopping on Instagram Instill Trust with Customer Reviews Up your Cross-selling Game with Pop-ups Incorporating Affiliate Marketing into Your E-Commerce Business Determine if an Affiliate Program is Right for You Find Publishers to Partner With Review and Approve Publishers Conduct Ongoing Review Win new Customers with Referral Marketing (Affiliate Marketing) Review"

Digital Marketing

£ 10 VAT inc.