Digital Marketing Diploma Accredited by CIM (Online)
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A experience I don't regret. The knowledge base is extensive and I have gained a lot of the skills I am already applying in to our business. Thank you!
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The course has helped Cirrus put the right foundations in place to extend our reach, increase our chances and properly engage with our customers.
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Thanks to this training, we are now more capable of leading discussions with our global digital teams to request the appropriate support to get channels up and running. Also, it has given us the knowledge to build strategies with the purpose of reaching the right target.
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Course
Online
Take this course and gain insight into today’s digital arena!
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Type
Intensive course
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Level
Beginner
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Methodology
Online
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Duration
12 Weeks
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Start date
Different dates available
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Online campus
Yes
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Support service
Yes
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Personal tutor
Yes
The dynamic qualification will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.
No matter what your role in the company you will benefit from gaining insight into today’s digital arena.
Click on our website emagister.co.uk in order to find all the information related to the course. We will inform you about the course without any obligation.
Facilities
Location
Start date
Start date
About this course
Get a professional worldwide recognised digital marketing qualification in as little as 12 weeks.
This qualification is designed for those who currently work in marketing or are seeking to enter the industry and want to gain more specialist knowledge of digital marketing.
This diploma is ideal if you are developing and implementing digital marketing plans or working in an online team.
It will teach you the essentials to understand fundamental digital planning concepts.
Ideal if you want an invaluable asset for your CV and marketing career.
If you have a relevant marketing qualification, you may receive an exemption of up to 50% of the course.
Reviews
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A experience I don't regret. The knowledge base is extensive and I have gained a lot of the skills I am already applying in to our business. Thank you!
← | →
-
The course has helped Cirrus put the right foundations in place to extend our reach, increase our chances and properly engage with our customers.
← | →
-
Thanks to this training, we are now more capable of leading discussions with our global digital teams to request the appropriate support to get channels up and running. Also, it has given us the knowledge to build strategies with the purpose of reaching the right target.
← | →
Course rating
Recommended
Centre rating
Kerry T.
Louise Casey
Emma Mallinson
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Digital Marketing
- Marketing Mix
- Marketing Tools
- Marketing Campaign
- Marketing Research
- Marketing Strategy
- Media
- SEO
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
It outlines how an understanding and analysis of the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations.
It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs.
It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Driving Digital Experience
Includes:
- Customer insight, research
- Customer journey across lifecycle
- Strategic positioning
- Digital transformation & managing organisational change
- Building digital capability & culture
- Digital trends and tools
- Analytics, setting goals and building measurement framework
- User experience
- Managing Digital Channels
Includes:
- Managing channels and setting goals
- Search marketing including SEO and PPC
- Managing Campaigns
- Analytics
- Budgeting for channels
- Social media & community management (paid, owned and earned)
- Email and marketing automation
- Legal and data protection
- You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.
Learn at a time that suits you!
This course is delivered fully online – All you need is access to a computer -The sessions are available on demand 24/7.
How long will it take to qualify?
We suggest you allocate about 90 minutes a week for 12 weeks if you are working full time.
Are there any exams?
The syllabus takes about 12 weeks to complete but you will need to allow another 12 weeks to research, read the books for the course and complete the assignments (coursework).
Digital Marketing Diploma Accredited by CIM (Online)