Digital Marketing Essentials Award

On successful completion of this course you will be able to: Explain the importance of digital campaign tools, planning, implementing and monitoring digital marketing. Explain the role of the essential elements of digital campaigns and describe the links between each technique. Explain how each tool of the digital communications mix can be coordinated effectively. Evaluate a current digital communications campaign. Recommend improvements to a specified digital communications campaign. Explain how the digital communications mix can be measured and monitored. Suitable for: This course aims to provide you with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns. Online marketing has evolved from a peripheral element of organisational marketing to one that is at the hub of customer-centric communications in an increasingly multi-channel environment (e.g. Mobile).