course-premium

Digital Marketing Fast Track (2-Day Classroom)

4.9
27 reviews
  • Great course - ram packed with sustandable information. Practical, eye-opening and easy to understand. You should attend it!
    |
  • Highly beneficial and to the point. Dawn is knowledgable and enthusiastic.
    |
  • Brilliant course and Dawn is a very knowledgeable tutor. Well organized, around the attendants understandings and levels and Dawn also take the time to answer questions directly anytime. I would recommend it, thank you Dawn.
    |

Short course

In London and Manchester

£ 949 + VAT

Discover the digital world and its career paths!

  • Type

    Short course

  • Level

    Advanced

  • Location

    At 2 venues

  • Class hours

    12h

  • Duration

    2 Days

  • Start date

    Different dates available

Covers every aspect of digital marketing

Do you want to start your career in the Digital Marketing? If the answer is yes, look no further. This course covers absolutely all things digital that would be required in any sales, marketing or business development role in today’s business world!

It is ideal for current digital marketers to take their knowledge to the next step and is ideal for those already involved in digital marketing in the commercial sense.

Click on our website emagister.co.uk in order to find all the information related to the course. We will inform you about the course without any obligation.

Facilities

Location

Start date

London
See map
150 Minories, EC3N 1LS

Start date

Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Manchester (Greater Manchester)
See map
Lowry House, 17 Marble Street, M2 3AW

Start date

Different dates availableEnrolment now open
Different dates availableEnrolment now open

About this course

Opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

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Reviews

4.9
excellent
  • Great course - ram packed with sustandable information. Practical, eye-opening and easy to understand. You should attend it!
    |
  • Highly beneficial and to the point. Dawn is knowledgable and enthusiastic.
    |
  • Brilliant course and Dawn is a very knowledgeable tutor. Well organized, around the attendants understandings and levels and Dawn also take the time to answer questions directly anytime. I would recommend it, thank you Dawn.
    |
100%
4.6
excellent

Course rating

Recommended

Centre rating

David L.

5.0
21/11/2017
What I would highlight: Great course - ram packed with sustandable information. Practical, eye-opening and easy to understand. You should attend it!
What could be improved: .
Would you recommend this course?: Yes

Sylvie Cummings

4.5
16/11/2017
What I would highlight: Highly beneficial and to the point. Dawn is knowledgable and enthusiastic.
What could be improved: .
Would you recommend this course?: Yes

Colin S.

5.0
13/11/2017
What I would highlight: Brilliant course and Dawn is a very knowledgeable tutor. Well organized, around the attendants understandings and levels and Dawn also take the time to answer questions directly anytime. I would recommend it, thank you Dawn.
What could be improved: .
Would you recommend this course?: Yes

Lamiaa

4.5
13/11/2017
What I would highlight: I'm currently taking this course. Dawn was very knowledgeable and passionate about teaching. She has been very supportive with us, answering our questions and giving examples after the course. I would definitely recommend Business Consort.
What could be improved: .
Would you recommend this course?: Yes

Colin S.

5.0
06/10/2017
What I would highlight: It is a course to gett into the inner matters of Digital Marketing. Excellent tutor-age and a good pace full of relevant information, thank you!
What could be improved: .
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Digital Marketing
  • Marketing
  • Sales
  • Social Media
  • Media
  • Sales and marketing
  • Sales Marketing
  • Marketing Mix
  • Marketing Campaign
  • Marketing Strategy

Teachers and trainers (1)

Dawn McGruer

Dawn McGruer

Head Tutor / Director

Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

Course programme

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.

What will the course cover?

Day – 1

You will learn:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Email Marketing & Automation
  • Sales lead generation funnels
  • Blogging
  • Content Marketing
  • Viral marketing
  • Online PR & Advertising
  • Affiliate Marketing
  • Social media Marketing
  • Website Conversion Optimisation
  • Internet Marketing Strategy
  • It also looks at Digital Metrics & Google Analytics
  • Digital Marketing Tools for efficient & effective online marketing
  • Legislation, regulation and codes of practice and governance.

Day – 2

The second section of the course covers the practical implementation, management of what you have learnt on day 1 and is hosted as an interactive Creative workshop

You will learn:

  • How to create engaging content such as video, photos, images, infographics, animated presentations yourself!
  • Designing high impact social media profiles and pages
  • Creating Ad campaigns
  • Create landing pages that convert to leads
  • Writing search engine optimised content for the web
  • Writing blogs that drive traffic and interaction
  • Design effective email campaigns and templates
  • What the perfect anatomy of a homepage looks like
  • Design tactics for website conversion optimisation
  • How to perform and record results of your digital marketing audit (including competitor analysis)
  • How to create a digital & social media strategy using our planning template
  • How to record metrics aligned to your own business goals using our template
  • Using digital marketing campaign results to improve lead generation and conversion going forward
  • Case studies and proven strategies to inspire!

This fast track and extremely intensive course is the perfect platform to go onto attain the most in demand qualification by employers which is the CIM Digital Diploma in Professional Marketing accredited by The Chartered Institute of Marketing as it covers 70% of the diploma syllabus across the 2-days.

Digital Marketing Fast Track (2-Day Classroom)

£ 949 + VAT