Digital Marketing MSc - 2 years part-time

University of Huddersfield

Master

In Huddersfield

Price on request

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Description

  • Type

    Master

  • Location

    Huddersfield

  • Duration

    2 Years

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

• We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects.
• Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

Facilities

Location

Start date

Huddersfield (West Yorkshire)
See map
Queensgate, HD1 3DH

Start date

On request

About this course

The focus of this course is the development of the applied digital marketing leaders of tomorrow.
This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.

An Honours degree (2:2 or above) in any subject or equivalent professional qualification
Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

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Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • New Venture
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Venture
  • Part Time
  • Project
  • Strategic Marketing Management
  • Marketing Management
  • Strategic Marketing
  • Contemporary Consumer
  • Control
  • Supply chain planning
  • Responsible Resource Management

Course programme

Year 1
  • Strategic Marketing Management
  • Contemporary Consumer Engagement
  • The Global Professional
Option module (choose 1)
  • Supply Chain Planning and Control
  • The Circular Economy and Responsible Resource Management
  • Productivity Improvement
  • Management Science Modelling
  • Investment and Portfolio Management
  • International Finance
  • The Curious Mindset
  • Leading Managing and Developing People
  • Reward Management
  • Humanitarian Challenges
  • Ageing Societies
  • Society, Culture and Philosophy
Year 2
  • Digital Marketing Strategy
  • Managing Big Data
An opportunity to pursue an area of business management that interests you or which you are passionate about comes in your choice of project.

You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).

Final Project/Research Route
  • Research Methods
  • Individual Research Project
Final Project/Consultancy Route
  • Consultancy Skills
  • Group Consultancy Project
Final Project/New Venture Creation
  • Launch a venture
  • New Venture Creation

Additional information

Exposure to various activities at the University of Huddersfield will enrich your knowledge and skills. An intensive induction pre-course workshop, which will be held in September and January, provides you with an in-depth insight into your course; helps promote an interactive environment between fellow students and meet with your tutors. The core modules are generally taught and assessed using case studies in lectures and seminars and in some modules group project-based work. Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations and, where possible, live projects are incorporated into the teaching.

See related categories

Digital Marketing MSc - 2 years part-time

Price on request

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