Bachelor's degree

In Huddersfield

Price on request


  • Typology

    Bachelor's degree

  • Location


  • Duration

    3 Years


To develop an in-depth understanding of the strategic role of marketing by examining and applying key principles and concepts.




Huddersfield (West Yorkshire)
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University Of Huddersfield Business School, Queensgate, HD1 3DH


On request

To take into account

In the region of 280 points which must include: * Two 4 or 6-unit awards or one 12-unit award. * GCSE Maths and English at grade C or above.

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Course programme

BA(Hons) Marketing


Marketing is an essential part of successful management in today's dynamic and competitive global business environment and is critical to the long-term survival of any organisation. It is about identifying and understanding your customers needs, attracting interest in your product through creative communications, and developing strategies to deliver maximum satisfaction to target markets.

In addition we offer progressively more specialised study to allow you to pursue your career aspirations in areas such as marketing communications, events marketing, direct marketing, e-marketing, key account management and multi-channel marketing.

Increasing globalisation means that there are many more international opportunities available; the course will also allow you to study a language in the first and second years and gain an understanding of international marketing.

Course Structure

Year 1 Core modules:

  • Principles of Marketing
  • Practical Marketing
  • Introduction to Economics
  • Legal and Financial Aspects of Marketing
  • Management Skills and Personal Development

Option modules:
One option from

  • Brands and Branding
  • Work, Society and Organisations
  • Language

Year 2 Core modules:

  • Marketing Communications
  • Consumer Behaviour
  • Marketing Research and Consultancy
  • Personal Development and Creativity

Option modules:
One option from

  • Retail Marketing
  • International Marketing
  • Project and Operations Management
  • Language

Year 3 full-time
Core modules:

  • Strategic Marketing Planning
  • Marketing Project or Dissertation

Option modules: Three or four options from -

  • Strategic Marketing Planning
  • Advertising Strategy and Planning
  • Events Management and Marketing
  • Direct and Interactive Marketing
  • PR and Sponsorship
  • Strategic Retailing

Opting for a placement year can vastly improve your chances of a better degree classification. Business School students who complete a placement year are around three times more likely to achieve a 2:1 or first class degree award than those students who do not (Teaching Quality Enhancement Fund Survey 2006). No tuition fees are payable during the placement. Placement providers in the marketing field have included Principles, GE Money, JDA Group, Vauxhall, Microsoft and Panasonic.

Teaching and Assessment
We use a combination of lectures, seminars, tutorials, assignments, exams and individual project work, with a strong focus on practical work. You'll have the opportunity to work on live projects with local organisations. Our varied assessment methods are focused upon the development of transferable skills which will provide immediate benefit in your future career.

Career Opportunities
The vast majority of our graduates find jobs within six months of graduating. Typical positions include advertising account handler, assistant brand manager, direct marketing executive, assistant campaign manager, promotions assistant, marketing communications manager and events marketing executive.

Some exemptions exist from Chartered Institute of Marketing and Institute of Direct Marketing qualifications.

Additional information

Students per class: 20


Price on request