Digital Marketing Pathway

4.4
5 reviews
  • The whole experience has been reasonably easy to navigate. And because you don't have set dates to hand in assignments you don't feel the pressure or the rush of a traditional school.
    |
  • Definitely, I have enjoyed learning with Open College. The course was very understandable. The leturers where available at any time if I had a problem. Thank you for making this possible!
    |
  • I'd totally recommend open colleges to anyone and have already suggested a few friends to use you guys for their further education.
    |

Course

Online

Price on request

Description

  • Type

    Course

  • Methodology

    Online

  • Duration

    24 Months

  • Start date

    Different dates available

Awarded by our partners North Coast TAFE, the Digital Marketing Pathway is a unique and powerful combination of cutting-edge digital marketing techniques and fundamental marketing strategies. The pre-requisite subjects are included in this course so no prior experience in marketing is necessary.We have developed this program in consultation with industry experts to ensure the latest digital marketing techniques are covered:Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobileSocial media marketingUser Experience (UX)Audience segmentationMarketing analyticsGlobal campaign managementManaging a digital brandIndustry disruptionYou’ll finish this course with your own digital portfolio: a collection of work that demonstrates your digital marketing expertise to potential employers.This course is offered by Open Colleges on behalf of TAFE NSW North Region.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Australian Marketing InstituteThis course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

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Reviews

4.4
fantastic
  • The whole experience has been reasonably easy to navigate. And because you don't have set dates to hand in assignments you don't feel the pressure or the rush of a traditional school.
    |
  • Definitely, I have enjoyed learning with Open College. The course was very understandable. The leturers where available at any time if I had a problem. Thank you for making this possible!
    |
  • I'd totally recommend open colleges to anyone and have already suggested a few friends to use you guys for their further education.
    |
100%
4.3
fantastic

Course rating

Recommended

Centre rating

Catherine

4.5
26/10/2017
What I would highlight: The whole experience has been reasonably easy to navigate. And because you don't have set dates to hand in assignments you don't feel the pressure or the rush of a traditional school.
What could be improved: Nothing
Would you recommend this course?: Yes

Liliana

4.5
27/05/2017
What I would highlight: Definitely, I have enjoyed learning with Open College. The course was very understandable. The leturers where available at any time if I had a problem. Thank you for making this possible!
What could be improved: .
Would you recommend this course?: Yes

Elliott

4.0
26/05/2017
What I would highlight: I'd totally recommend open colleges to anyone and have already suggested a few friends to use you guys for their further education.
What could be improved: .
Would you recommend this course?: Yes

Peter

4.5
24/05/2017
What I would highlight: Great experience, good support, brilliant tutors.
What could be improved: .
Would you recommend this course?: Yes

Wanda

4.5
11/04/2017
What I would highlight: Excellent customer support when wanting to enroll and very honest about your capability to be able to complete the course.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Media
  • Industry
  • Digital Marketing
  • Marketing

Course programme

Introduction to digital marketing
  • Develop and apply knowledge of marketing communication industry
Digital disruption
  • Apply marketing communication across a convergent industry
Digital relationship management
  • Apply digital solutions to work processes
  • Articulate, present and debate ideas
  • Make a presentation
Analysing the digital environment
  • Interpret market trends and developments
Audience identification
  • Mine data to identify industry directions
The digital marketing mix
  • Establish and adjust the marketing mix
Digital channel management
  • Plan social media engagement
Designing user experiences (UX)
  • Design effective user experiences
Execution planning and analytics
  • Manage budgets and financial plans
Digital campaign management
  • Undertake project work
  • Investigate and design e-business solutions
Global marketing strategy
  • Develop strategies to monetise digital engagement
Managing a digital audit
  • Manage intellectual property to protect and grow business
Online brand management
  • Design effective web search responses
Strategic digital marketing plan
  • Design and develop an integrated marketing

Digital Marketing Pathway

Price on request