Digital Marketing Pathway
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The whole experience has been reasonably easy to navigate. And because you don't have set dates to hand in assignments you don't feel the pressure or the rush of a traditional school.
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Definitely, I have enjoyed learning with Open College. The course was very understandable. The leturers where available at any time if I had a problem. Thank you for making this possible!
← | →
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I'd totally recommend open colleges to anyone and have already suggested a few friends to use you guys for their further education.
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Course
Online
Description
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Type
Course
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Methodology
Online
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Duration
24 Months
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Start date
Different dates available
Awarded by our partners North Coast TAFE, the Digital Marketing Pathway is a unique and powerful combination of cutting-edge digital marketing techniques and fundamental marketing strategies. The pre-requisite subjects are included in this course so no prior experience in marketing is necessary.We have developed this program in consultation with industry experts to ensure the latest digital marketing techniques are covered:Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobileSocial media marketingUser Experience (UX)Audience segmentationMarketing analyticsGlobal campaign managementManaging a digital brandIndustry disruptionYou’ll finish this course with your own digital portfolio: a collection of work that demonstrates your digital marketing expertise to potential employers.This course is offered by Open Colleges on behalf of TAFE NSW North Region.
Facilities
Location
Start date
Start date
About this course
Australian Marketing InstituteThis course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.
Reviews
-
The whole experience has been reasonably easy to navigate. And because you don't have set dates to hand in assignments you don't feel the pressure or the rush of a traditional school.
← | →
-
Definitely, I have enjoyed learning with Open College. The course was very understandable. The leturers where available at any time if I had a problem. Thank you for making this possible!
← | →
-
I'd totally recommend open colleges to anyone and have already suggested a few friends to use you guys for their further education.
← | →
Course rating
Recommended
Centre rating
Catherine
Liliana
Elliott
Peter
Wanda
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Media
- Industry
- Digital Marketing
- Marketing
Course programme
- Develop and apply knowledge of marketing communication industry
- Apply marketing communication across a convergent industry
- Apply digital solutions to work processes
- Articulate, present and debate ideas
- Make a presentation
- Interpret market trends and developments
- Mine data to identify industry directions
- Establish and adjust the marketing mix
- Plan social media engagement
- Design effective user experiences
- Manage budgets and financial plans
- Undertake project work
- Investigate and design e-business solutions
- Develop strategies to monetise digital engagement
- Manage intellectual property to protect and grow business
- Design effective web search responses
- Design and develop an integrated marketing
Digital Marketing Pathway