Digital Marketing (Professional Practice) MSc

Master

In Huddersfield

Price on request

Description

  • Type

    Master

  • Location

    Huddersfield

  • Duration

    18 Months

This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

Facilities

Location

Start date

Huddersfield (West Yorkshire)
See map
Queensgate, HD1 3DH

Start date

On request

About this course

• We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects.

• The focus of this course is the development of the applied digital marketing leaders of tomorrow.

• Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

• The 18-month route has the opportunity to undertake a 6-month placement element at the end of the 12 month taught programme.

The course provides an additional 6-month professional practice placement opportunity at the end of the course. This allows students with limited experience to put the skills and techniques developed throughout the Master’s degree into practice. This option would be of particular interest to international students.

Whether you’re progressing from education or currently working within the industry, our postgraduate courses aim to provide you with the required knowledge, skills and experience; as well as challenge your approach to complex situations. By taking the opportunity for practical placement experience, team working opportunities and specialist knowledge of your chosen pathway, we can help develop your ability to work collaboratively and apply theory to real-life situations.

An Honours degree (2:1 or above) or equivalent professional qualification, in any subject
Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • New Venture
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Venture
  • Marketing Management
  • Strategic Marketing
  • Digital marketing strategy
  • Strategy
  • Managing Big Data
  • Consumer Engagement
  • Big Data

Course programme

You will study the following modules:

Core modules
  • Strategic Marketing Management
  • Digital Marketing Strategy
  • Contemporary Consumer Engagement
  • Managing Big Data
  • The Global Professional
Option module (choose 1)
  • Supply Chain Planning and Control
  • The Circular Economy and Responsible Resource Management
  • Productivity Improvement
  • Management Science Modelling
  • Investment and Portfolio Management
  • International Finance
  • The Curious Mindset
  • Leading Managing and Developing People
  • Reward Management
  • Humanitarian Challenges
  • Ageing Societies
  • Society, Culture and Philosophy
An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).

Final Project/Research Route
  • Research Methods
  • Individual Research Project
Final Project/Consultancy Route
  • Consultancy Skills
  • Group Consultancy Project
Final Project/New Venture Creation
  • Launch a venture
  • New Venture Creation
MSc Professional Practice Placement

The Professional Practice module gives you an opportunity to reflect on your personal and professional development and put theory into practice through professional work experience. This route must be chosen at the point of application by selecting Marketing MSc (Professional Practice) as the placement adds a further 6 months to your duration of study. Due to the competitive nature of the placement route the Professional Practice course has limited availability and places are capped.

Placements are not guaranteed and are secured through a competitive process. You may be required to undertake formal application processes and interviews with placement providers in order to successfully secure a work placement.

Additional information

Exposure to various activities at the University of Huddersfield will enrich your knowledge and skills. An intensive induction pre-course workshop, which will be held in September and January, provides you with an in-depth insight into your course; helps promote an interactive environment between fellow students and meet with your tutors. The core modules are generally taught and assessed using case studies in lectures and seminars and in some modules group project-based work. Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations and, where possible, live projects are incorporated into the teaching.

Digital Marketing (Professional Practice) MSc

Price on request