Digital Marketing Starting an online E-Commerce Store

Understand e-commerce business models and online store structures
Learn core digital marketing channels for online selling
Develop skills to attract and engage online customers
Apply SEO principles to improve e-commerce visibility
Understand online branding and product positioning
Analyse customer behaviour and buying journeys

This course is intended for individuals who want to start an online e-commerce store or gain a solid foundation in digital marketing for online businesses. It is suitable for aspiring entrepreneurs, small business owners, freelancers, and career changers exploring opportunities in e-commerce and digital marketing.

The course is also ideal for professionals seeking to enhance their understanding of online sales strategies, including marketing assistants, business support staff, and those involved in content creation or social media management. Learners with little or no prior experience in e-commerce will find the content accessible, while those with basic knowledge can use it to strengthen their strategic understanding.

Whether learners aim to build an independent online store, support an existing business, or improve their CV with digital marketing skills, this course provides relevant knowledge aligned with modern online commerce and marketing practices.

There are no formal entry requirements for this course, making it accessible to a wide range of learners. It is suitable for individuals aged 16 and above who are interested in digital marketing and e-commerce. While no prior experience is required, a good standard of English is recommended to understand the course materials effectively.

Basic numeracy skills are helpful when reviewing performance data, pricing strategies, and marketing results. Learners should also have basic IT skills, including confidence using a computer, accessing online platforms, and navigating digital tools. Internet access is required to complete the course online.

Upon successful completion of the Digital Marketing: Starting an Online E-Commerce Store, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course stands out for its flexible, self-paced learning structure, allowing learners to study anytime and from anywhere. The content is designed by industry-informed professionals, ensuring relevance to current e-commerce and digital marketing trends.

Each module focuses on practical, career-focused knowledge that supports real-world application and professional development. The course emphasises transferable digital marketing and e-commerce skills that add value across multiple industries.

With clear explanations, structured lessons, and accessible learning materials, the course supports learners in building confidence while enhancing their CV with in-demand digital competencies recognised by employers worldwide.

Yes, this course is designed to be accessible for beginners. It introduces e-commerce and digital marketing concepts in a clear and structured way, making it suitable for learners with no prior experience. Concepts are explained step by step, helping learners build confidence while developing a strong foundation in online selling and digital marketing strategies.

This course helps develop practical digital marketing and e-commerce knowledge that is highly valued across industries. It supports career growth by enhancing CVs with relevant online business skills, making it suitable for entrepreneurship, freelance work, or supporting roles in marketing, sales, and business development.

The course is delivered entirely online through a self-paced learning platform. Learners can access materials at their convenience, allowing flexibility around work or personal commitments. Study is independent, enabling learners to progress at a pace that suits their individual learning style.