Digital Marketing Strategy

This course is designed to help you develop a broad understanding of the most important models in digital marketing strategy, applying theoretical concepts and digital marketing strategy models to real life case studies.

Developed by a leading expert, this programme has been designed to equip you with the right tools and technologies to support decision-making and ensure timely delivery of digital marketing strategy objectives.

The course is designed to facilitate the development of technical competence in areas including what is Market Sophistication? how To Write Emails That Convert?How to create facebook messenger chatbots? and much more, as well as a core understanding of how To Use google trends to find hot niches?

Learning will be action and practice-focused, with students testing out theory and knowledge within their own current or previous organisational contexts and experience and seeking out actionable knowledge in response to current problems they face.