Digital Media Design BA (Hons)

There has never been a more exciting time to study an area of design and creative technology, and this programme aims to help you explore, challenge and extend your limits, enabling you to achieve the most exciting outcomes possible.The craft of producing exciting digital media products requires a high level of creativity, practical skill, technical proficiency and a wealth of theoretical knowledge and understanding. These programmes look at the production of digital media artefacts in a holistic way, providing a thoroughly intensive and team-based experience in which students develop a comprehensive understanding of their role within the full production process. We are looking for students who enjoy learning and can thrive in the environment of a team based programme, showing a commitment to improving their communication, writing, drawing, technical and observational abilities. In an area that is still inventing itself, you could become a key instigator and shaper of the digital age that we now inhabit.This BA primarily develops ability as a designer of digital media products. The main focus is the development of an individual design style as well as responding creatively to 'real world' design briefs. Throughout the programme, students develop the ability to understand the imperatives of designing for the digital media industries in terms of the look, feel, narrative and aesthetic qualities of a digital media product. Students become technologically aware designers, understanding the operation and techniques which a range of software packages make available. In this way designs can be tailored, helping students to work effectively with these packages and enabling confidence in creating, modelling and showing new ideas within a production team. Students are also encouraged to challenge current design practices and styles in order to develop their own personal approach to design informed by and responding to the latest ideas . From the outset of the...