Digital Media Management (Postgraduate Certificate)
Master
In London
Description
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Type
Master
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Location
London
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Duration
1 Year
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Start date
Different dates available
With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.
The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation.
In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.
Your marketing plans will demonstrate a logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.
Facilities
Location
Start date
Start date
About this course
Graduates have transferred their skills and knowledge to organisations needing digitally aware individuals who can plan and execute change. They may become digital media specialists and work in growing areas of digital media marketing and publishing online or market research and training.
You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.
Reviews
Subjects
- Branding
- Evaluation
- Presentation
- Innovation
- Marketing
- Communication Skills
- Project
- Social Media
- Business Plan
- Project Management
- Media
Course programme
- You take two compulsory modules.
- Managing a Digital Project
- Social Media and Online Branding
Additional information
Part-time home students: £2940 pa
Part-time international students: £5340 pa
Digital Media Management (Postgraduate Certificate)