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      London School of Business and Finance EE

      Dual MSc & MA in Strategic Marketing

      London School of Business and Finance EE

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      Important information

      Typology Master
      Methodology Online
      Duration 18 Months
      • Master
      • Online
      • Duration:
        18 Months

      This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results in 2 distinct awards from 2 European institutions. The Master of Arts is a career-focused degree awarded by the International Telematic University UNINETTUNO, and the Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.

      With course delivery through InterActive’s advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degrees in as little as 18 months.

      To take into account

      · Requirements

      To be considered for the following programme you must meet the following requirements: • Undergraduate degree (2:2 minimum) or equivalent • Where English is not a first language, and the Student has not completed their undergraduate degree in English, the following proof of English language proficiency is required: a. TOEFL-IBT score of 78 or b. TOEFL PBT score of 547; or c. IELTS overall band score of 6 or higher; or d. Michigan Test equated score of 80 or better.

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      What you'll learn on the course

      Strategic Planning
      Marketing Planning
      Marketing Strategy
      Marketing Tools
      Online Advertising

      Course programme

      Course Programme

      The online Dual MSc and MA in Strategic Marketing programme comprises two parts:

      • 3 core modules and 3 elective modules (15 ECTS credits each)
      • Integrative Research and Consultancy Project (30 ECTS credits)

      Part 1

      You can choose an accelerated mode of study for any of the core or elective modules (12-15 months) – or the standard mode (completion between 1 and 3 years). The accelerated option consists of 8 weeks of study for each module, with the formative assessment in the eighth week of study. Alternatively, the standard mode can be completed over 12 weeks for each module, with the formative assessment in the last week.

      Part 2

      After completing the core and elective modules, you will move on to the Integrative Research and Consultancy Project. This will take 20 weeks to complete with a number of formative assessments throughout. The research proposal will be concluded in the fifth week and will count as 20% of the final grade, while the dissertation will represent 80% of your final grade. This will be completed at the end of the 20 weeks, and a senior member of the academic staff will act as your supervisor and provide guidance throughout the project.

      Additional information

      List of documents required on registration:

      1. Completed application form
      2. Statement of Goals
      3. Authentic copies of your qualifications, certificates and complete transcripts for all years of studies
      4. A copy of your passport
      5. An English copy of your CV/résumé
      6. Proof of English proficiency
      7. A typed personal statement that answers the questions listed below. Completed statements should be labelled with the Student’s name, academic program, and their contact information, and be submitted via mail, email or fax.

      Each question should be answered in a minimum of 300 words (1 page):

      a. Why are you choosing to pursue a graduate program at this time in your career, and what are you hoping to accomplish by doing so?
      b. What strengths do you feel make you a strong candidate for the graduate program?
      c. Describe a past or present personal/professional experience that you believe positively influenced your potential to succeed in a graduate program.

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