CAM Diploma in Marketing Communications

This qualification provides an indepth knowledge of marketing communications, including online and offline activities.

It provides information on:

• Developing marketing communications and brand support activities based on your understanding of market and consumer behaviour
• The roles of direct marketing and sales promotion as well as how to manage and maintain a marketing database
• How to demonstrate good all round knowledge of the advertising industry and how good advertising is applied in practice
• How to plan and execute a PR plan