E-Commerce Advanced
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The training from last week was excellent and everyone (including our sceptical salespeople) thought it was really helpful. When you put your neck on the line and organise something like this you can only hope it goes well and I certainly wasn’t disappointed.
← | →
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I'm very grateful for the time you spent with me last Thursday and Friday on the Key Account Management Course. I left feeling really inspired and ready take my accounts to the “next level”. I am looking forward to implementing many of the methods at Stephen Walters. Thanks you again and hope to work with you again on a future course
← | →
Course
In San Francisco (USA)
Description
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Type
Workshop
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Level
Intermediate
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Location
San francisco (USA)
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Class hours
6h
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Duration
1 Day
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Start date
Different dates available
This program delivers a structured set of tools for effective e-Commerce. As an intermediate to advanced course, attendees will learn to streamline their goals in business and generate high value customers. Further demonstrations will be made to increase transaction frequency and order value as well as how to improve conversion.
Facilities
Location
Start date
Start date
About this course
Identify the trends of today’s e-Commerce and what the multichannel customer value most
Understand the driving forces behind e-Commerce and the micro commerce movement
Grasp the detailed technologies, payments and consumer behavior behind e-Commerce
Optimize e-Commerce experience through User Centered Design and UX
Walk through of key components behind successful e-Commerce sites and apps
Plan the customer journey to gain high value clientele
Realize your personal strategy to increasing conversion rates
Study the methods to track and improve your e-Commerce operation
The Advanced E-Commerce course is perfect for those who are looking to further their grasp on creating, implementing, and executing a functioning e-Commerce program. Anyone that is involved in website development, design, or producing a transactional site/app through a desktop/mobile platform will find this training valuable. Previous attendees have included project managers, marketing managers, sales directors, and business website owners.
Reviews
-
The training from last week was excellent and everyone (including our sceptical salespeople) thought it was really helpful. When you put your neck on the line and organise something like this you can only hope it goes well and I certainly wasn’t disappointed.
← | →
-
I'm very grateful for the time you spent with me last Thursday and Friday on the Key Account Management Course. I left feeling really inspired and ready take my accounts to the “next level”. I am looking forward to implementing many of the methods at Stephen Walters. Thanks you again and hope to work with you again on a future course
← | →
Course rating
Recommended
Centre rating
LS
CR
Subjects
- E-commerce
- Sales
- POS
- Site Optimization
- Shopify
- WooCommerce
- Conversion Rates
- Plugins
- Site Navigation
- Funnels
Teachers and trainers (1)
Sean F Mr.
Managing Director
Course programme
E-Commerce Advanced
An integral part of engaging in any sustainable business today is being able to utilize successful e-Commerce strategies.
This program delivers a structured set of tools for effective e-Commerce. As an intermediate to advanced course, attendees will learn to streamline their goals in business and generate high value customers. Further demonstrations will be made to increase transaction frequency and order value as well as how to improve conversion.
Program Benefits:
- Identify the trends of today’s e-Commerce and what the multichannel customer value most
- Understand the driving forces behind e-Commerce and the micro commerce movement
- Grasp the detailed technologies, payments and consumer behavior behind e-Commerce
- Optimize e-Commerce experience through User Centered Design and UX
- Walk through of key components behind successful e-Commerce sites and apps
- Plan the customer journey to gain high value clientele
- Realize your personal strategy to increasing conversion rates
- Study the methods to track and improve your e-Commerce operation
Topics Covered:
- Studying the current ecosystem of e-Commerce including technology, payments and consumer behavior
- Recognizing apparent trends behind large e-Commerce influencers including Adobe, Amazon, e-Bay, Uber, and PayPal
- Realizing the importance of consumer design and efficient user experience
- Identifying the multichannel customer through usability research
- Recognizing the needs and behaviors of your customer, and what they value on mobile devices on different platforms.
- Considering the journey of your customer including site detection, transactional sites, apps, proximity marketing, loyalty programs and social commerce
- Learning to audit the online and mobile shopping experience for user
- Implementing successful habits of continual testing and iteration
- Assessing design elements to provide a smooth online shopping experience that includes optimal menus, fonts, icons, images, buttons, links, ratings/reviews, and page load speed
- Developing information structure on the backend, on-site search, on-site/app navigation, and a filter for product catalogs
- Focusing on efficient transition to check out process, fulfilling returns, and loyalty programs
Who Should Enroll:
The Advanced E-Commerce course is perfect for those who are looking to further their grasp on creating, implementing, and executing a functioning e-Commerce program. Anyone that is involved in website development, design, or producing a transactional site/app through a desktop/mobile platform will find this training valuable. Previous attendees have included project managers, marketing managers, sales directors, and business website owners.
E-Commerce Advanced