E-commerce

IT Training Solutions Limited

Course

Inhouse

Price on request

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Description

  • Type

    Course

  • Methodology

    Inhouse

This course is designed to introduce a person to the internet and then the world of ecommerce. It starts with an overview of the internet, how it all works and then what is current on the internet, what are the latest features that will help promote your business on the internet. It also discusses email marketing the dos and don'ts.

About this course

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Course programme

Course Overview

This course is designed to introduce a person to the internet and then the world of ecommerce. It starts with an overview of the internet, how it all works and then what is current on the internet, what are the latest features that will help promote your business on the internet. It also discusses email marketing the dos and don'ts.
Prerequisites
  • None


Objectives


    Delegates will be able to :
  • Delegates will be able to explain: How the internet started and how much money is spent via the internet What areas need to be considered when creating a web site so that the maximum number of people can view it At least three ways that most web sites are found A way to get others to promote your website At least five ways to improve newsletter sign up from your website At least three ways of how information is shared on the internet and how this can be used to drive people to your site Six things not to do when marketing by email The three most important factors that effect people when they make a decision to buy over the internet Eight reasons why potential customers leave a website without buying Four areas to consider when promoting your brand Fours areas of your website that should be measured
Training Options
  • Bespoke course (a course written to your specific needs) at your company office throughout the UK, at our training venue or at an independent location, convenient to you
  • Private course at your company office throughout the UK, at our training room or at an independent location, convenient to you
Whats Included
  • Comprehensive colour course manual and exercises
  • Use of a Modern Training suite with 19 inch flat screen monitors
  • 1 delegate per computer
  • 12 Months telephone and email support
  • Lunch (When at our training venue)
  • Refreshments (When at our training venue)
  • Relaxed refreshment area at our training room
Course Content
The Internet (15 mins)
  • Background
  • The origin and history of the internet and the world wide web
  • Who controls / pays for the internet
  • Free internet access- is it?
  • Scale of the internet
  • 24/7
Websites
  • Demystifying a website
  • How do people find a website
  • Meta tags
  • Adding images to a website
  • Hyperlinks
  • What is a website
  • Understanding website names
  • Secure sites
  • How to remember your favourite websites
  • Cookies
Browsers
  • What is a browser?
  • What choices do I have?
  • Organising your most popular websites
  • Flash downloads
  • Different types of browsers
  • Consumer behaviour - browser usage
Visiting a Web Site
  • Downloading files from the web
  • Sending large files
  • Putting downloads on a website (awareness)
  • Information on PDFs
  • Providing links to other areas with nuts and bolts detail for the keen to follow up
Search Engines
  • Finding exactly what you are after in the tangled web
  • Lots of different search engines
  • Using a human 'search engine'
  • News, Weather
  • How search engines work
  • New and emerging search engines (MSN update)
  • How Google works
  • Dominance of Google
  • Other search engines that use Google as a 'badged' service
  • Yell.com
  • SEM e.g. pay per click
  • SEO
  • What not to do, bad practice
  • Blogs - RSS feeds
Affiliate Marketing
  • An explanation of how to use affiliates to promote your website and increase revenue
  • Examples
Electronic Mail
  • An example of what other companies are doing with email
  • Best practise
  • Consumer behaviour
  • Email marketing - the dos and don'ts
  • Spam filters
Internet Information
  • Bloggs- RSS feeds
  • Podcasts (ipod Broadcasts)
  • Video streaming
  • Chat rooms
  • News groups
Visitor Acquisition
  • Methods of drawing people to your site
  • Visitor acquisition costs
  • Search engine optimisation : Sponsored links and search engine optimisation
  • Link sponsorship - cost per click
  • Online advertising
  • Viral marketing
  • Offline general world of how people advertise their site
  • Mobile marketing overview of broad world situation
Visitor Conversion
  • Browse to sales : what is a good or bad conversion rate?
  • Technical performance of your site: the three most important benchmarks
  • The ordering process - areas to consider
  • Payment process - six areas
  • Your sites content Link tracking - Others viewing patterns Related items- other products they may be interested in. Personalisation User customisation Clarity
  • What to do with visitors who leave without buying!
  • What to track and what to understand, best practise
  • Optimum page clicks to order
  • Details of competition and sources of information on the web - where to look for online sources
Website Customer Retention
  • Brand strength
  • The earlier you book the cheaper the booking
  • Marketing automation
  • Best practice
Business Analytics
  • What to measure regarding your site
  • System integration
  • Security
  • Channel transparency
  • Distribution
  • Fraud
  • Understanding the customers journey on the site
  • FAQ section are these tracked
  • Microsite - Different websites for different groups of people
  • Landing pages
Legal Considerations
  • Spoofing
  • Trade spoofing (when partners abuse the brand)
  • Partners passing off
  • Defining copyright and trade mark
  • Are we required to keep old pages as an archive?

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E-commerce

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