E-Commerce Management Online Training Course

KEY LEARNING POINTS

• Describe what the terms e-Commerce and m-Commerce mean.
• Develop an e-Commerce business plan
• Evaluate e-Commerce software options
• Build an online shop with product pages, supporting features, a shopping cart, and an easy, effective checkout process
• Test, launch, and update your e-Commerce site
• Design engaging, responsive web content
• Understand e-Commerce payment options and choose appropriate options for your site
• Use appropriate tools to track key e-Commerce metrics
• Identify and optimise supporting e-Commerce activities, such as customer service, sales, and inventory management
• Create a marketing plan with all the essential elements
• Market your online shop using social media and other appropriate channels
• Use discounts and promotions to market your e-Commerce business
• Understand what security and privacy issues face e-Commerce businesses
• How to handle customers’ information
• Protect your intellectual property
• Identify the rules and regulations that will govern your e-Commerce business

ADVANTAGES OF THIS COURSE

• Cut costs through an e-Commerce business.
• Understand the technology behind one of the world’s fastest growing and most popular ways of making transactions.
• Implement the knowledge you learn as soon as you’ve finished the course.
• Recommended reading to help you further understand this game changing technology.