Effective Blogging
Course
In London
Description
-
Type
Workshop
-
Location
London
-
Duration
1 Day
A blog is a frequently updated website with the latest content posted to the top of the site in reverse date order. It started as a simple way of updating personal home pages but now the wider benefits are recognised worldwide. Discover how blogs can attract traffic to your client's or your site. Suitable for: Any organisation that wants to attract a regular audience to its website.
Facilities
Location
Start date
Start date
Reviews
Course programme
For any organisation or individual who want to engage with a wider audience to improve their content marketing.
What to put in your blog to keep it topical.
The roles of personal insights and business news and views. How blogs attract traffic to your client's or your site. Includes:
- Assessing which blog software is right for your site
- Installation and set-up
- Designing your blog and using templates
- Deciding on your content and what to blog about
- Getting into a publishing cycle
- Assessing blog traffic
- Advanced blog techniques – when to include video and podcasts
- Blogging live events
- Using Twitter and other social media
- Turning whole websites into blogs
Not for: The internet-shy!
Effective Blogging