Effective Business Communication (Level 2) Course

Course Structure

Module 1: The Essentials of Communication

• The Importance of Good Communication
• Modes of Communication
• The Key Elements of Communication
• The Whole Message
• What Does the Recipient Expect?

• Memoranda ('Memos')
• Electronic Mail (Email)
• Text Messages
• Facsimiles or 'Faxes'

• Letters – The First Impression
• Letters – Greetings and Sign-Off
• The Details
• Letters – Writing Clearly
• Letters – Writing Accurately
• Formal Emails
• Reports and Proposals
• Reviewing Formal Letters and Reports

• The Telephone
• Using the Answer Phone
• Using the Mobile Phone
• Face-to-Face Meetings

• Presentation Skills
• First Impressions,
• Explaining Your Points Clearly Humour
• Inviting Discussion
• Ending the Presentation

• Press Releases
• Newspaper Advertisements
• Direct Mail
• Web Sites

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