Email Marketing
Short course
In Chertsey
Description
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Type
Short course
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Location
Chertsey
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Duration
1 Day
With the latest theory and proven practice in successful email marketing, this course will give you confidence to build email into your marketing strategy. With hands-on interactive exercises, you will learn about the practical issues involved in planning and implementing an email campaign. You'll also learn how email can be used to gain, keep and develop customers looking at the choices involved in following a permission strategy. Suitable for: Those with responsibility for their organisation's outbound email, e-marketing strategies or lead generation activities: marketing and sales managers, marketing executives, client relationship managers, business development managers, marcoms managers, direct marketers.
Facilities
Location
Start date
Start date
Reviews
Teachers and trainers (1)
Daniel Rowles
Trainer
Course programme
A 1-day training course is an ideal way to either kick start your marketing training or supplement your current learning programme with specific marketing skills and knowledge. With our extensive range of short marketing courses, whether you are looking to move up the career ladder or to increase your understanding of your current role, an Oxford College of Marketing short marketing course may be the answer!
Our 1-day marketing courses are designed to be as interactive as possible, using real life examples ensuring that learning is practical and yet fun. Our network of professional trainers and specialist practitioners offer a great opportunity to learn key marketing skills in a lively and supportive atmosphere.
Don't forget, all 1-day training courses qualify for 6 hours CPD.
Course Content and Programme**
9.00 --- Registration and Coffee
9.30---Course Starts
Session 1 - Principles and Planning
- Email marketing strategy
- Email and integrated marketing
- Direct and Relationship marketing
- Writing an email communications plan
- Permission marketing
11.30 -- Session 2 - Planning and Executing Your Email Campaign
- The planning stage
- Targeting online users
- Goal setting
- Resources (budget and manpower)
- Scheduling
- Your database; and growing it
- The law & ethics
- Email marketing systems overview
1.00 --- LUNCH
1.30 --- Session 3 - Attention grabbing design and content
- HTML vs Plain text
- Understanding the key design and content components
- Email copywriting
- Email real estate
- Viral email
2.45 ---- Session 5 - Latest in email marketing
- RSS
- Analytics
- Deliverability
3.30 ----Session 6 - How to get better
- Testing
- Monitoring
- Benchmarking
4.30 --- CLOSE
Course Overview
With the latest theory and proven practice in successful email marketing, this course will give you confidence to build email into your marketing strategy. With hands-on interactive exercises, you will learn about the practical issues involved in planning and implementing an email campaign. You'll also learn how email can be used to gain, keep and develop customers looking at the choices involved in following a permission strategy. You'll consider how email fits with your online and offline communications mix, how to write killer email copy, measure results and have the right context to assess and analyse your campaigns.
Additional information
Email Marketing