Email Marketing
Training
In Liverpool
Description
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Type
Training
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Level
Beginner
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Location
Liverpool
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Duration
1 Day
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Start date
Different dates available
Describe permission based email marketing and its benefits. Describe what unsolicited email (SPAM) is. Understand legislative and good practice issues. Use the 8 steps to plan email marketing campaigns. Plan the data sources and permission collection tactics you will use. Leverage proactive and reactive email tools and techniques. Run email newsletter campaigns. Evaluate email marketing campaigns. Suitable for: This course is aimed at individuals looking to use email as an effective marketing tool and is particularly valuable to those who will be responsible for implementing, managing and evaluating email marketing campaigns.
Facilities
Location
Start date
Start date
About this course
Delegates should:
Have a basic familiarity with the Internet and the web
Be competent users of email client software such as Microsoft Outlook or Microsoft Outlook Express
Reviews
Subjects
- Email Marketing
- Legislation
- Analytics
Teachers and trainers (1)
Ian Cockayne
Trainer
Course programme
Correctly managed email marketing campaigns allow organisations to send marketing messages quickly and effectively to customers and cultivate long-term customer relationships. However, for the uninitiated, email marketing can be a minefield, so it is important to understand key issues such as legislation, best practice and technical limitations so that campaigns are effective and stay within the law. This course demonstrates the different ways email can be leveraged to maximise business benefit and how to manage and evaluate email campaigns.
Additional information
Email Marketing