Engagement Through Social Media

Social media has become an essential part of the communications process, in both conveying awareness and communicating to internal/external stakeholders.

• Workshop aims:

  * Targeted at those working in the public or private sector communications or engagement

  * Will help those that know you need to start using social media at work but don’t know where to
  start

  * Will help delegates learn from the experience of companies and public sector organisations
  that are already using social media

  * Will help delegates to convince others in your organisation why social media is important.

  The workshop will:
  * Provide an overview of social media in the world today

  * Explore the different social media tools and how they can be used in public & private sector
  communications and engagement

  * Provide a practical introduction to how to introduce social media into the public & private
  sector communications mix

  * Discuss real examples of social media in action with regards to Corporate Social
  Responsibility – good and bad practice

  * Give delegates the knowledge and skills to start using social media in communications and
  engagement.

  Course agenda:

  Social media – the basics
  * What is social media?

  * Seven types of social media explained

  * Usage statistics

  * Why should your organisation care?

  Using Facebook in communications and engagement* Profiles, pages and groups
  * Enhancing your presence – apps, content and updates

  * Promoting your Facebook presence – growing your network

  * Examples of Facebook in action in the public sector – good and bad

  * What can the public sector learn from private sector use of Facebook?

  Using Twitter in communications and engagement

  * What roles can Twitter play in communications and engagement?

  * Harnessing the power of Twitter to reach new audiences

  * Getting the right content for Twitter – achieving shareability

  * Integrating Twitter into the communications mix

  * Understanding Twitter: hashtags, retweets and the rest

  * Developing the conversation – follow etiquette on Twitter

  * Attracting followers to grow your Twitter audience

  * Examples of Twitter in action in CSR – good and bad

  * What can the public sector learn from private sector use of Twitter?

  Social media relations – dealing with coverage on social media
  * What is social media relations?

  * Effective online monitoring

  * The local online audit

  * What to monitor and how

  * Should you respond if someone says something bad about you?

  * How you can respond to social media coverage of your organisation

  Writing a social media strategy

  * Components of a good social media strategy

  * Gaining buy-in – the case for and against social media

  * Implementing social media in communications and engagement

  * Tackling the issue of blocked access to social media at work

  * How to evaluate the effectiveness of social media

  Duration: 2 days

  Fee's: £900 or $1,350

  Course Dates & Locations:

  London: April 28-29th, 2011

  New York, NY: May 30-31st, 2011

  Dubai: June 7-8th, 2011

  San Diego, CA: February 24-25th, 2011