Social Media Master Class

If you’re not already using Social Media Marketing to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. Social Media is now an essential part of the marketing mix.

At Pink Tree we won’t just tell you how to set up Facebook, Twitter and LinkedIn etc., we will show you how and why to use them to engage with your customers, build your brand and increase sales. This service provides hands-on, practical tuition on why and where to use blogs and social networking platforms like Facebook, Twitter, LinkedIn - we make the biggest impact for you.

During your time with Pink Tree you will discover the possible pitfalls of using Social Media, learn appropriate Netiquette (Internet etiquette), as well as looking at examples of how to best spread your message.

On completion of this Pink Tree course you will:

Understand how to use Social Media to engage with clients online Know what to blog about, and when to blog Know how to leverage Twitter, LinkedIn, FaceBook and YouTube to spread messages effectively and drive web traffic Be able to monitor the success of Social Media campaigns

What is social media and how does it differ from traditional media? Conversations, relationships, word of mouth and transparency Trends and latest developments

Why blog? Research methods for writing relevant, timely content Transforming competitors into collaborators with links and commentary Embedding video with YouTube

How does Twitter work? Setting up a Twitter account Retweets, hashtags and lists Tweeting rich media Managing and enhancing Twitter with apps & tools

Your profile Building connections Using groups – drive traffic with news & discussions Getting recommendations

How can I use Facebook to aid my business? Developing a homepage Setting up a group vs. setting up a page Facebook apps to share content

Where are the people you want to reach? What are people saying about you? Analytics and stats tools Developing your strategy

How it works:

Simple – we come to you, whether that’s at your place of work, home, or if you prefer a “hot desk” at one of the many media hubs across the country.

Our course is for a full day, 0930-1700 hrs and we like people to get as involved as possible. This is a casual “dress down” lets get on and succeed course. We are able to provide both male and female course leaders or should you wish, both at the same time, for organisations with a number of staff you wish to brief.

Prior to our meeting we will email you some simple questions regarding your business or activity you wish to undertake. We will then tailor your day to reflect those needs leaving you with a number of active sites on the major social networking groups. We create pages for you on the three top sites mentioned above but also create your first blog and mini blogs on other sites.

All the tools to update your blogs, twitter and other sites are provided within the course fee and do not require any annual subscription.

We also offer a hot line for any questions you may have after the course at no additional expense and offer further discounts for training new staff or should you require an updated and more technical course in the future.

In the first instant, please call for an informal chat, we are always happy to speak to you about your social media needs.

If you have a large number of staff you wish to educate in social media then we offer reductions for days of 3 or more.