Entrepreneurship 101 - e-book

Learning Outcomes

• Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
• Outline and evaluate a business idea
• Develop a product idea
• Identify their target market and customers
• Develop a value proposition
• Understand different types of business ownership and structures
• Evaluate franchising and business purchasing opportunities
• Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
• Create financial projections for their business
• Identify where to find business funding
• Create a product development plan, marketing plan, and sales strategy
• Identify ways to protect their intellectual property
• Describe effective ways to brand their product
• Choose the right location for their business
• Launch and grow their business
• Demonstrate the behaviours of an entrepreneurial leader
• Find appropriate resources to help them on their journey