Essentials of Effective Marketing

Essentials of Effective Marketing

About the Course

Who is the course for?
Directors, Managers and Staff who are responsible - either directly or indirectly - for delivering and managing the effective marketing for their businesses or service organisations and want to understand the basic "essentials", organisation, role, techniques and best practice for successful marketing today.
Study Mode
Short Course
Contact Details

Introduction Course outcomes include:

· To understand key tasks, responsibilities and role of UK marketing team
· To understand - and put into action - the effective use of the "Four P's" in the complex marketing mix
· To understand the basics of market research methods and techniques
· To be given relevant and experienced tips and individual advice

Key Objectives
· To understand principles, role and best practice for effective marketing
· To understand "Four P's", commonly used, in today's marketing "mix"
· To understand basic methods and techniques used for market research
· To provide many examples, tips and case studies - to maximise learning

Course Units
· Role, tasks and function - for an effective UK marketing department
· Effective use of the "Four P's" in today's complex marketing mix: Product - including Business/Product/Service/Market Life Cycle
· Price - including pricing options
· Place - including distribution channel selection and options
· Promotion - including marketing roles of - Promotion, Literature, Public Relations, Digital/Website, Direct Marketing, Exhibitions, Packaging and Advertising
· Basics for market research methods and techniques used today
· To provide case studies, advertising & promotion examples

Duration ½ day- morning

Dates 07/10/2009 - 07/10/2009

Tuition Fees(Cost) £60