Event management

Module I: Strategic & Operational Management

• Event industry knowledge, event concept, event feasibility, events venues and sites
• Event legal compliance, business and client relationship, marketing strategies
• Sponsorship, budgets
• Business risk and events bids
• Project management, promotion and public relations, event staging
• Human Resources Management, people performance
• On-site services, safety and security, crowd procedures
• Event protocol, event catering
• Environmental Management, event impacts and trends

Module II. Information Technologies in Events Marketing

• Social media for Events promotion
• Effective crowdsourcing
• Events venue design software
• Meeting registration software
• Events promotion tools
• Virtual meetings/events

Module III. Market research

• Introduction to Market research
• Writing for Marketing
• Customer relationship Management
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
• Data analysis and Conversion optimisation

Module IV. Foreign Language Intensive Course (Spanish, French or Russian)

• Official DELE/SIELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module V. Spanish/French/Russian Language for the Tourism Sector Module

Module VI. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search and review
· Developing a research question, hypothesis and methodology
· Managing a research project

Module VII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam