Event Management

Here we explain the main parts of the syllabus:

• The work of the PR: definition, history, what is an event, opening of a fiscal position.
• The event: how to organize an event, the communication system before, while and after an event, the press office and its tasks.
• Effective communication: writing for advertising, call to action, marketing.
• Project management: objective, role, organization of activities, triangle of project constraints (time, cost / resources, purpose / quality), risk.
• Work Breakdown Structure: principles, 100% rule, construction of a WBS.
• The business plan and its importance.
• Sponsorships and fund raising.
• The biggest and most important events: sports, cultural, live shows.
• Security in events.
• Design and planning of an event.