Event, Venue and Experience Management - BA (Hons)
Bachelor's degree
In Birmingham
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
3 Years
Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management.
Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.
Facilities
Location
Start date
Start date
About this course
Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.
This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment
This is the only undergraduate Event Management course in the UK to be CMI accredited. The Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
The course has the support of external management professionals from the wider West Midlands area. Paul Willcock, President of Genting UK, said "This course is an exciting and innovative course that offers fantastic pathways into the industry".
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Subjects
- IT Project Management
- Design
- Marketing
- Project
- Industry
- Project Management
- Experience
- Management
- Introduction
- Innovation
- Contemporary
Course programme
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
- Introduction to Event and Experience Management
- Introduction to Venue Management
- Finance for Managers
- Marketing Foundations
- Managing Teams in the Events Industry
- Building Your Brand
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
- Live Event Experiences
- Event Technologies and Digital Innovation
- Venue Design and Supply Chain Management
- Contemporary Management Issues
- Methods in Event Research and Project Management
- Personal Development as an EVE Manager
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
- Managing Emotions in the Events Industry
- Global Manager
- Corporate Social Responsibility and Safety in the Events Industry
- Integrated Business Research Project
- Experiential Customer Marketing
- Operational and Process Improvement in Events
- Legal Contracts and Event Bidding
Additional information
UK students
Award: BA (Hons) Starting: Sep 2021
Mode - Sandwich
Duration - 4 Years
Fees - Study Year - £9,250 / Placement Year - £1,650
Mode - Part Time
Duration - 5 Years
Fees - £1,600 per 20-credit module
International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year
Mode - Sandwich
Duration - 4 Years
Fees - Study Year - £13,200 / Placement Year - £13,200
Event, Venue and Experience Management - BA (Hons)