EXECUTIVE EDUCATION BUSINESS ANALYTICS
Course
In Porto (Portugal)
*Indicative price
Original amount in EUR:
1,160 €
Description
-
Type
Course
-
Level
Intermediate
-
Location
Porto (Portugal)
-
Duration
Flexible
-
Start date
Different dates available
What if it was possible:
To have metrics / business KPIs always available and in real time;
To know whether the service provided exceeds a minimum level, based on the analysis of a sample of clients;
To understand what factors determine the evolution of sales;
To group suppliers or customers according to their characteristics;
To classify transactions as legitimate or fraudulent;
To analyze at the same time all possible return on investment scenarios (NPVs) instead of just a few;
The answer to these and other questions will be given in the executive course on Business Analytics at the Catholic Porto Business School. A course that will be based on real case analysis (e.g. the financial analysis of investments at WireCo, the HVital case at Hospital de São João, analysis of sales databases, customer satisfaction surveys etc.) and on the teaching of tools and techniques useful for undertaking an integral business analytics process (which begins with the placement of the right questions and ends with the implementation of concrete decisions / actions).
The need to base decision-making on data analysis is increasing given the exponential growth of data available to companies (also called infobesity). Business Analytics, coupled with consistent Business Intelligence strategies, enables the creation of value and competitive advantage for organizations.
The sessions of this course are eminently applied, and the practical/real cases are the main learning tool.
At the end of the program students will be able to understand the advantage of data-based decision making and will have improved their proficiency in the use of Excel, RapidMiner and PowerBI.
Facilities
Location
Start date
Start date
About this course
To enhance and understand the advantage of data-based decision making; to improve students' analytical skills in a set of Descriptive, Predictive and Prescriptive Analysis methodologies with the use of key tools (such as Excel, RapidMiner, and MS PowerBI), and to increase the students' ability to interpret and use the analytical results for the strategic decision-making process.
Intermediate and superior managers with responsibilities in the analysis of strategic decisions in the context of highly competitive business.
CANDIDATES PROFILE
Applicants must have a high education degree. Candidates who do not have this requirement may be accepted provided their background and knowledge acquired by professional experience justify such admission. The process of selection and ranking of candidates will be done according to the requirements defined in the Regulation governing this training and always based on curricular and professional judgment, taking into account the submission order of the respective applications.
Reviews
Subjects
- Decision Making
- Executive
- Teaching
- Sales
- Sales Training
- Making process
- Predictive
- Data
- Data Mining
- Visualization
Course programme
- Data based decision making process
- Descriptive and predictive models
- Dashboards and data visualization
- Data Mining
- Risk and uncertainty
The course evaluation consists of a group assignment (maximum 3 elements) with the application of the concepts learned (and focus on those that have proved most useful in the participant's professional activity). This assignment can focus on actual data from the student, or real data available online or provided by partner companies. A small report should be delivered to the teachers the day before the presentation session. The session will be attended by some partners who will evaluate the work together with the teaching team.
EXECUTIVE EDUCATION BUSINESS ANALYTICS
*Indicative price
Original amount in EUR:
1,160 €