Executive MBA (English)

ANALYTICAL PRINCIPLES
Global economic environment
The development of international businesses requires a great skill for analysing the main macro-economic forces (culture, politics, law and economics). The knowledge and skills to interpret how economic integration processes are evolving and the role of the government in the field of international business will enable managers to identify the main business challenges and opportunities at any given time.
Organisational design
This module covers the basic concepts and analytical techniques in relation to sustaining the competitive advantage of organisations. It deals with important classic and contemporary subjects such as industry analysis, the core competence of organisations, top management teams and corporate governance, scope of product and market decisions and analysis of the value chain. It also covers the design and structure of organisations and how environmental forces and internal power struggles affect them.
Financial diagnosis
The financial diagnosis module aims to teach students about the financial statements of a company recognised by current accounting regulations, how to apply the techniques and tools used in financial diagnosis and how to interpret the meaning of the accounting information contained in financial statements. This will make students able to diagnose the situation of a company based on financial and economic analysis of assets, using the information provided by financial statements.
Marketing: from idea generation to Market
This subject focuses on the design and implementation of a successful combination of marketing variables to carry out the company strategy in its target markets. The concepts and theories underlying marketing decisions will be introduced in the course and students will be taught the basic principles of the marketing mix. Students will learn more about marketing management strategies, segmentation, targeting and positioning.

STRATEGIC CONCEPT
Strategic management and innovation
This is an advanced course in competitive strategy. Students will learn to evaluate the strategic situation the company is in and will cover topics including both the process and the content of competitive action and reaction, strategy models, brands as a source of competitive advantage, methods to compare competitive offers and strategies, decision trees, scenario analysis and competitive intelligence.
Corporate financial management
The goal is to teach students to make optimal investment and financing decisions. Topics include assessing financial results, asset valuation, capital budgeting, risk and return in the context of the capital assets valuation model, the capital structure theory, dividend policy, short-term financial planning and budgeting and long-term planning and financial projection.
Internationalisation strategies and global marketing
This subject focuses on the development and implementation of marketing strategies globally. Covered topics include internationalisation strategies and entry to foreign markets, analysis of market studies, consumer behaviour, the development of marketing programmes, product and service design for global and local markets, the choice of distribution channels, pricing products & services and portfolio management.
People and talent management
The purpose of this module is to develop managers and professionals who can contribute to the success of an organisation by aligning talent and human resources with the objectives and strategy of the organisation. In this regard, the module offers students an overview of critical issues, theories and practices in the field of Human Capital Management.
Operations and Supply Chain Management
This module offers a systematic approach to solving a wide range of problems in operations management and the supply chain, seen from the perspective of general management, rather than an operations specialist. It focuses on key concepts in the areas of operations management and information technology which have become central pillars of global operations. It also covers a sample of the key tools and techniques that prove to be extremely useful in supply chain management. The covered topics are equally relevant to the sectors of manufacturing and services.
Digital marketing strategies
In this module, participants will learn how digitalisation has revolutionized the interactions between companies and their customers / consumers. The digital ecosystem offers powerful tools to reach consumers along the sales pipeline: online graphic ads increase awareness, search listings reach consumers with purchase intention, e-commerce facilitates conversion and social media provides dynamism and contributes to customer loyalty. In this course, we will cover the what, why, and how of the current major approaches, including search engine optimization, website analysis, search and display ads, email marketing, social media, and listening/monitoring online.

MANAGEMENT
Strategies for digital transformation
This is an integrating module covering all the strategic aspects of the administration of information technology in the company. Information and communication technologies play multiple roles within an organizational context: a) from a technological perspective, they define the information and communication infrastructure of the company and allow new ways of digitizing business processes; and b) from a managerial perspective, they facilitate a new coordination and communication within and between entities, allow new forms of organization, change the information environment underlying the business and allow new incentive structures. Successful digitization efforts must take into account both technological and managerial perspectives. Based on real cases, this module will study how the implementation of information technology changes the interactions and processes within organizations and with other stakeholders.
Data analysis for decision making
This module develops the necessary qualitative thinking and quantitative skills for the analysis of managerial data. The analysis of data and decision making under uncertainty explores the possibilities of using statistical data to create models that help management decision making. This course develops experience in a standard set of statistical and graphical techniques, which will be useful for analysing data related to the business. These techniques are widely applied in a number of management areas, including operations management, marketing, finance and economics. The module offers a different perspective of statistics as a methodology to face uncertainty.
Cross-Cultural management
This module is designed to develop global business leaders. The course covers the main topics of inter-cultural management that companies face when operating internationally. The content includes the current international environment, the effects of globalisation on company management, the cultural dimension of international management, and intercultural communication and leadership.
Management planning and control
This subject focuses on the importance of organising the information required in the company for making decisions. Good management planning and control are critical to support these decisions. The different information collected as a result of a company's activity must be organised and structured to make products profitable and for making decisions, for instance when choosing between buying or producing internally, marketing a particular product line or not, managing production capacity, etc.
Commercial direction and sales management
This topic covers the basics of commercial direction and sales management. Students will analyse the concept and content of commercial direction strategies, as well as sales organisation, planning and objectives. Covered topics include sales forecasts and quotas, territorial organisation, specific features of the sales force, training, motivation and remuneration of the sales force and sales management activities.
Investment valuation and portfolio management
This module introduces the concepts of risk and return, fixed and variable income, options and futures contracts. It evaluates all investment alternatives in relation to financial instruments and their risk profile. Students will analyse expected performance characteristics individually or in combination within a portfolio. Different investment strategies and valuation models will be used to understand the basic, practical principles of investment.
Money and capital markets
The aim of the subject is for students to have the capacity to demonstrate an understanding of the financial system, how it operates and its components; how to analyse the performance curve; the term structure of interest rates and interaction with the exchange rate; sources and types of financing for businesses in the short, medium and long term; the structure and operations of financial institutions and markets; the main types of risk and derivatives available to manage financial risk; and the structure, functions and role of supervision in financial markets.

DEVELOPING MANAGEMENT SKILLS
Leadership and change management
This module goes beyond a basic understanding of effective leadership and focuses on achieving high-impact leadership. Leadership in organisations focuses on the design of organisations and how managers can make organisations more effective, maximising the performance of its members. There is a focus on problems at organisation level, such as how an organisation should be designed, what strategy should be followed and how conflict and policies detrimental to the organisation can be managed. It teaches students how to analyse individual performance issues within complex organisations and how to manage changing processes.

Negotiation and conflict management
Students will learn about and use the main techniques of negotiation and conflict resolution in an international environment, to understand the steps of the intercultural negotiation process, as well as to be able to design strategies that can be applied in specific situations.
Entrepreneurship
This module provides students with the tools required to fully understand the entrepreneurial process. This course focuses on recognising and looking for business opportunities, evaluating the feasibility of new projects and learning how to manage business growth.

FINAL PROJECT