The External Operating Environment of Business

The course aims:


-To apply knowledge of the operating environment to strategic problem definition and resolution


After completing the module the student should be able to:


1. Analyse the macro environment in which an organization resides.
2. Analyse the competitive forces in the micro environment.
3. Examine the role of scenario planning in envisaging different models of the future and enabling organizations to be better prepared for uncertainty.
4. Explore how internal strategies can be developed to respond to the external environment.
5. Apply learning to strategic problem definition.