Fashion Brand Management

This hands on fashion brand management course will help you understand how brands are built, managed and experienced.

You will learn practical elements of brand management including: tone of voice, the experience of ‘brand space’ and the importance of graphic elements (labels, packaging etc). You will also learn how the visions and values of the brand resonate with the consumer and the importance of key ‘touch points’ during the consumer experience.

This short course will teach you the basics of brand management and how it works in the fashion industry today. The course is enriched by contemporary examples from the fashion industry and will allow students to work together on a range of short briefs.

The course will include:

• Trends in fashion branding
• Brand values
• Brand positioning
• Brand communication
• Brand management strategies
• Innovation and creativity now and in the future
• Branding on different levels (Luxury brands vs. High St Giants)
• Visual merchandising and service branding
• Sustainability in fashion branding
• Branding in a digital age
• Career and CV recommendations

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.