Fashion Brand Management: Intensive
Course
In London
Description
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Type
Course
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Location
London
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Duration
10 Days
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Start date
Different dates available
This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a visual perspective...
Facilities
Location
Start date
Start date
Reviews
Subjects
- Perspective
- Credit
- Innovation
- Marketing
- Marketing Communications
- Brand Management
- Branding
- Materials
- Fashion Marketing
- Communications
- Team Training
- Communication Training
Course programme
This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a visual perspective.
This practical course will expose you to innovative brand marketing campaigns, in fashion. Working as part of a team you will develop ideas and proposals for integrated marketing communications in response to a complex brief.
- Trends in fashion branding
- Brand positioning
- Tangible and intangible brand values
- Innovation and creativity now and in the future
- Brand management strategy
- Creativity on different levels (Luxury brands vs. High St giants)
- Branding communication
- Visual branding
- Visual merchandising and service branding
- Designing branding materials
- Sustainability in creative branding
- Branding sustainable brands
- Creative branding in a digital age
Level:
Intermediate. To get the most out of this course you should have experience to the level of Introduction to Fashion Brand Management or Introduction to Fashion Marketing.
Booking:
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Fashion Brand Management: Intensive