Fashion Business
Course
In Madrid (Spain)
Description
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Type
Course
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Location
Madrid (Spain)
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Start date
September 2024
A program in which you’ll learn to use all your creative potential to take innovative decisions as a leader, whether developing your own project or as part of a management team.
This program gives you the preparation you need for a number of fashion business fields. The first year focuses on design management, while the second and third years delve into production and sales management and fashion communication.
In a learning process that combines theoretical knowledge with case studies and the development of team projects, you’ll acquire the tools and skills you need to perform in these areas, using the new resources you’ve acquired to complete your Final Project.
Facilities
Location
Start date
Start date
About this course
This program is designed for people interested in the world of fashion who want to focus their career on the management side of the fashion business.
If you want to use your creative talent in fields such as corporate image, fashion marketing, or for your own project, this is the program for you.
In this program you’ll acquire the know-how you need for a number of specialised roles in the fashion industry: development and production manager, product manager, marketing manager, brand creator, design manager, branding expert, fashion company organisation and management consultant.
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Subjects
- Design
- Fashion Management
- Project
- Marketing
- Fashion
Course programme
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Design thinking
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Fashion global map
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Art and design culture
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Digital tools for design
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Project methodology for fashion design
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Introduction to marketing and communication
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History and phenomenology of fashion I
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Techniques and materials for fashion design
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Digital tools for management
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Business management
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Fashion bussines models
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Marketing and media planning
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Publishing and advertising
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History and phenomenology of fashion II
- Sustainability and social approach
- Operations and product management
- Fashion buying
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Sociology: consumer and trend
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Customer strategy for fashion
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Product and retail strategy for fashion
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Business plan
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Accounting and financial management
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Fashion marketing planning
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Associated design disciplines
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Fashion communication
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Human resources management
- Luxury market
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Digital business
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Project and market research
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Brand management
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Fashion retail
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Digital and multimedia strategies
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Entrepreneurship and leadership
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Social media management
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Fashion law
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International expansion and emerging markets
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Final project
Fashion Business