Course

In Milano (Italy)

£ 2,052.24 VAT inc.

*Indicative price

Original amount in EUR:

2,400 €

Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Milano (Italy)

  • Class hours

    120h

  • Duration

    4 Weeks

Legal knowledge and practice for fashion

Managing Fashion & Luxury companies requires a deep understanding of the legal framework that is characterizing the core internal processes of the companies, as well as the relations with clients and other external parties. Thanks to the participation of both academics and industry insiders, the "Fashion Law" course will focus on the introduction of the main fashion business models and the processes of collection and product development, in order to concentrate on the key industry-based legal issues from a practical point of view:

- brand protection and different typologies of trademarks' protection, as well as other intellectual property rights that can be used to protect fashion creations and models;

- fashion negotiation and specific agreements for the industry;

- supply chain issues: from advertising to the digital fashion processes;

- the “made in” discipline, the crime issues such as brands and products counterfeiting and fashion forgery.

The course will be constantly carried out with practical cases (litigations, contacts, benchmarks and simulations with managers and lawyers of the fashion industry) and concluded with final mock trials. The setting is Milan, the Italian and European fashion capital, combining together fashion companies and legal offices supporting the industry.

Facilities

Location

Start date

Milano (Italy)
See map
Via Candiani 72, 20158

Start date

On request

About this course

At the end of the course, participant will have learnt how to deal with the complexity of fashion and luxury companies processes, how to properly manage and apply the relevant rules and business practices, from contracts and agreements to the management of trademarks and other IPRs, as well as how to properly relate and add value within relations with different company stakeholders (licensing processes, value chain, etc).

The course is well suited for law graduate students, law practitioners, young managers, professionals and young entrepreneurs that are willing to deal with the challenges of the fashion businesses. It’s an excellent opportunity for understanding the most current legal issues and consequent best practices in the industry, that can involve different professional figures: from lawyers, to licensing managers, product managers, retail managers.

At the end of the course a MFI certificate is delivered to each student.

The ‘Fashion Law’ course is carried out by the Milano Fashion Institute Faculty, composed of academics and practitioners from law, fashion design and fashion business backgrounds, in collaboration with leading legal office professionals as well as fashion & luxury companies’ managers and lawyers. A multidisciplinary team, for granting the deepest understanding of fashion law practices, and enhancing participants’ opportunities as insiders.

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Subjects

  • IT Law
  • Intellectual Property
  • Design
  • Supply
  • Law
  • Project
  • Property
  • Industry
  • Fashion Product
  • Fashion Law

Teachers and trainers (2)

Maria Lillà Montagnani

Maria Lillà Montagnani

Associate Professor in the Department of Law at Bocconi University

Nicola Guerini

Nicola Guerini

General Director of Milano Fashion Institute

Course programme

Course Description

The “Fashion Law” course aims at providing the participant the most updated practical information, benchmarks and field expertise concerning the most relevant aspects involving legal frameworks and perspective inside fashion and luxury companies.
Starting with an introduction to the industry, from the main business models, to industry segmentation and core processes, the course will focus on all the main stages of the fashion lifecycle, from the concept design, up to the licensing and client relationship management, in order to promote the knowledge of processes, best practices, real cases studies, applied frameworks to the fashion and luxury industries, thanks to a multidisciplinary faculty composed of academics, practitioners and industry professionals.

Courses

Fashion Business Models
The course is aimed at introducing students to the main business models characterizing the fashion industry, the underlying different business logics and positioning strategies, and their impact on the core processes. Lastly, an analysis of the current and most crucial industry trends will be carried out, with a focus on fashion and luxury segments.


Fashion IP protection
The course aims at discussing the different intellectual property rights that may be used to protect fashion products. By analyzing legal requirements and administrative procedures, the course will look at how and under what conditions to obtain these rights.

Fashion Design
The course explores the various stages of the fashion collection development process, identifying both the activities that are related to the organization and management of creative processes, and those related to the collection’s architecture planning, considering corporate and market boundaries. A focus will be given to the different adopted design processes: research, collection scenery and design, final development.

Fashion Negotiation
Licensing is a very effective tool to exploit the value of trademarks and other intellectual property rights. Accordingly, the course will analyze how to negotiate a write a licensing contracts, by focusing on the pros and cons of the most frequent terms and conditions.


Fashion Pipeline & Counterfeiting
This course focuses on ways to prevent and limit the counterfeiting, by working on the supply chain and on the communication via Internet. At the same time it will look at the most recent legislative developments in this filed, adopted to support the so called IP-companies, such as the special tax regime for intellectual property revenues that goes under the label of “patent box”.


Field project: fashion mock trial and fashion critical analysis
The course will involve many guest lecturers and encompass a final mock trial.
Students will be able to create, build, and innovate in ways that truly reflect a laboratory.
Through an interdisciplinary approach, the projects will be based on a wide number of topics: from competition policy to intellectual property protection, thanks to lawyers and fashion professional (designers, photographers, entrepreneurs) with significant experience both from an academic and a professional standpoint.
Students will study the principles of contract design, theories of consumer consent, communication design, intellectual property, franchise law, real estate, commercial law as well as the laws relevant to fashion shows/presentations (covering matters about broad, design rights and labour law) and supply chains (with a focus on sustainability in fashion).


Teaching model
The teaching model is composed as follows:
- In classroom Lectures
- Case studies and best practices
- Guest speakers
- Project works and mock trials

Traditional in classroom lectures are alternated with case discussions, meetings with managers, lawyers, and other representatives of the industry, in class activities and project works. In addition, career orientation will be provided to the students that aim at working in the industry.

Additional information

Co-Directors: Maria Lillà Montagnani e Nicola Guerini
Industry - Advisor: Avv. Michelangela Verardi

Start of registration: 22 October, 2018End of registration: 7 June, 2019Lectures’ start: 8 July, 2019Lectures' end: 26 July, 2019
A reduction of the economic value equal to the 20% for Students and Alumni MFI is provided, while seats last. The Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students.

Fashion Law

£ 2,052.24 VAT inc.

*Indicative price

Original amount in EUR:

2,400 €