Master Course in Fashion Promotion
Postgraduate
In Milano (Italy), London and Paris (France)
Description
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Type
Postgraduate
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Location
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Duration
8 Months
Fashion representatives are eclectic and creative people. They can represent a single brand and operate in the press department or in the showroom of a company. They can collaborate with style and promotion consultants and take on clients in mass media, trade fair organisers and big fashion names. Fashion Promoters must have a sound knowledge of consumers' needs and the market, a good sense of intuition, commercial spirit and, above all, a keen ability to observe and communicate. Suitable for: Istituto Marangoni Master Programmes are specially designed for students who already have a strong previous education in the field but wish to attend an advanced specialised fashion and design programme. The Master Programmes of Istituto Marangoni offer sharply defined, fully immersed courses giving you advanced training in some of the most interesting fields of fashion and design.
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About this course
University studies, post-diploma studies or work experience. To be admitted to the master programmes you will need to attend an orientation interview. To book an orientation interview, please contact our enrolment office. For further information please refer to our Admission Form.
Reviews
Course programme
Fashion is culture. And like all cultural forms it needs specific communication. Fashion must be requested, suggested and understood. Creating this need is the task of fashion promoters.
Who is the Fashion Promoter
Fashion Promoters plan the advertising campaigns and organise the product's promotion through the right channels. They organise presentations, events and catwalks reflecting the image of the company. They organise the press and public relations offices. Fashion Promoters create links with marketing agencies, style studios, advertisers, graphic designers and service suppliers. They must always demonstrate initiative and use their own contacts to open new doors.
This is the reason why journalists, public relations representatives, event promoters and fashion show organisers must learn how to represent fashion through image, language and events; by using structures, communication and representative media; and finally being able to appeal to consumers and professionals in the field.
Fashion representatives are eclectic and creative people. They can represent a single brand and operate in the press department or in the showroom of a company. They can collaborate with style and promotion consultants and take on clients in mass media, trade fair organisers and big fashion names. Fashion Promoters must have a sound knowledge of consumers' needs and the market, a good sense of intuition, commercial spirit and, above all, a keen ability to observe and communicate.
Course themes:
Fashion Promotion
Communication Concept
Italian Fashion Panorama
Fashion Industry Analysis
Visual Merchandising
Strategic Marketing & Retailing
Sociology of Fashion
Master Course in Fashion Promotion