Fashion, Marketing and Media BA (Hons)

Bachelor's degree

In Winchester

£ 27,750 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    Winchester

Year 1 is foundational and provides the basis for more specialised study in Years 2 and 3. Year 1 introduces students to the key theories, concepts and perspectives within the topic of Fashion Marketing and Media. In Year 1 students are provided with a fundamental background to fashion and the sociological theories underpinning it, together with basic concepts in media studies and an introduction to management and marketing. In this foundational year, students are also introduced to research skills which develops further in Year 2.Year 2 builds upon the foundation of Year 1 with the objective to provide further insight into specific topics related to the fashion industry such as fashion promotion; fashion trend forecasting; fashion journalism; entrepreneurial skills; and research skills and the research process in fashion marketing.Year 3 encourages students to work in a more independent manner and to consider their career options, actively working towards these prior to graduation. A range of optional taught modules is offered to further broaden students' understanding of the fashion industry. Additionally, the programme provides external engagement through volunteering, so students may practice the skills acquired during the previous years. These placements can take place in fashion retailing; buying and merchandising; visual merchandising; show production; brand management; events management; trend forecasting; PR; journalism; or digital fashion media.

Facilities

Location

Start date

Winchester (Hampshire)
See map
University Of Winchester, SO22 4NR

Start date

On request

About this course

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.Independent learningOver the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.Overall workloadYour overall workload consists of class contact hours, independent learning and assessment activity.While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course .Year 1 (Level 4): Timetabled teaching and learning activity* Teaching, learning and assessment: 288 hours Independent learning: 912 hoursYear 2 (Level 5): Timetabled teaching and learning activity* Teaching, learning and assessment: 240 hours Independent learning: 960 hoursYear 3 (Level 6): Timetabled teaching and learning activity* Teaching, learning and assessment: 132 hours Independent learning: 936...

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Subjects

  • Media
  • Industry
  • Fashion Marketing
  • Brand Management
  • Marketing
  • Forecasting
  • Fashion Textile
  • Fashion Product
  • Marketing Strategy
  • Media Studies

Course programme

Year 1

Core modules:

  • Introduction to Academic and Professional Studies
  • Business of Fashion
  • E-publishing
  • Understanding Markets
  • Fashion in Focus
  • Managing Finance
  • Introduction to Media
  • Marketing Principles
Year 2

Core modules:

  • Applied Marketing Research
  • Fashion Merchandising
  • Creativity Design and Innovation
  • Consumer Behaviour
  • Fashion Buying
  • Brand Identity and Design
  • Integrated Marketing Communications
Year 3

Core modules:

  • Research Project
    or
  • Dissertation
    or
    Part-time Work Placement
  • Sustainability and Responsibility in Fashion
  • Fashion Media and Identity
  • Strategic Brand Management
  • Strategic Innovation Management
  • Digital Marketing
  • Creating a Social Media Campaign

For further information about modules, please view the course leaflet (see right-hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at /termsandconditions. The University will notify applicants of any changes made to the core modules listed above.

Fashion, Marketing and Media BA (Hons)

£ 27,750 VAT inc.