Fashion Marketing (Buying) BA (Hons)

This dynamic programme introduces you to the varied world of fashion marketing. It brings together our expertise in the creative fashion industry and the marketing skills needed in the business world.
The BA (Hons) Fashion Marketing (Buying) pathway will enable you to enhance your knowledge and specialise in fashion buying. The core modules that you undertake will also reflect your learning toward this particular pathway, such as fashion vocabulary and fashion buying and merchandising.

You will study in the heart of London, world-renowned as a fashion capital. Our campus is close to a range of companies, retail hubs, museums and galleries, which you will visit as part of the programme.

You will study both historic and contemporary issues in fashion. You will explore existing international brands and look at how they use creativity in many forms. The programme will develop your communication skills and help you to devise compelling stories about products and brands.

You will work on practical projects including:

Fashion shows
Events
Photoshoots
You will also look at innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

You will learn to forecast trends, take data and use it to independently make creative, strategic marketing decisions. You will have access to a range of industry resources, including Fashion Monitor, the industry's main platform for influencer marketing and PR solutions.

You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.